Be Mindful of Marketing with Consistency

Good content is the foundation of good marketing, whether that’s messaging for an advertising campaign or a blog for your website.  Creating content means that most of us in the industry spend a lot of time writing and editing. One…

Say Cheese!

Corporate Headshots are one of those business necessities. They help us put a face to a name and create the human connection. They are a key element in your brand, along with the rest of your marketing, that create the correct tone and image…
launching marketing campaign

Five Strategies for Launching your Marketing Campaign

,
A marketing campaign is a specific strategy designed to meet a specific marketing goal. In some cases, campaigns are developed for broader initiatives such as driving more sales. Sometimes they are developed for narrower purposes such as building…
Advertising

Advertising Tips to Help You Hit the Ground Running

,
Every day I work with organizations to help reach their target audiences through a variety of marketing and public relations initiatives. From strategic planning to pitching story ideas to the media and from heading up a website…