Storytelling in Marketing

Storytelling: Painting a Picture that Sells

A picture is worth a thousand words. This well-known idiom dates back to the early 1900s, although it remains uncertain whether it originated with an advertising executive or a newspaper editor. In the early 1970s, singer/songwriter David…

Integrated Communications Deliver ROI

Virtually overnight, the ways in which people interact with financial services have changed dramatically. Once limited to on-site encounters, complete with long lines, copious amounts of paperwork, and specific hours of operation, today’s…

A Matter of Trust

Trust. It’s the word that best epitomizes the feeling an individual or business needs to get from their financial services provider. They’ve entrusted their entire financial existence to your institution and they need to feel safe and secure…
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Back-to-School Social Media Marketing Tips

Having worked with a variety of clients in the education industry, we know that back-to-school is a fun and exciting time, but also a busy and sometimes stressful time of year. From elementary school to higher education and in both public and…

Don’t Shelve Your Content Strategy

You’ll often hear those of us at Chartwell Agency preaching the important role content plays in marketing and communications strategies. Really – in just a quick search of our website, you can find us blogging about it here and there…

Chartwell Agency Conducts Digital Marketing Campaign for Baton Rouge Cardiology Center

Chartwell Agency recently conducted a six-month digital marketing campaign for Baton Rouge Cardiology Center. The digital campaign kicked off shortly after Chartwell Agency completed a new website for Baton Rouge Cardiology Center. The campaign…