Value-Based Health Care Requires Value-Based Marketing

Debate rages on over whether the Affordable Care Act was the most appropriate way for America to put the brakes on rapidly increasing health care costs. Regardless of where one stands on this politically charged issue, there’s no question…

Employing Psychology to Build Effective Brand Identities

Harley-Davidson, Tiffany & Co., McDonald’s, Nike, Apple, Disney, Betty Crocker. What do they have in common? They are all iconic American brands that have spent decades developing and honing very specific identities which have played a…

Converting Prospects to Patients with Digital Marketing

Hammer another nail in the coffin of the Yellow Pages. Consumers have not only ditched the long-time staple of American life when it comes to finding phone numbers, they also no longer access the big book to research local establishments and…
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You Had Me at Pumpkin Spice

I love Fall. It’s my jam. Apples, gourds, orange, brown, I live to decorate around it. I leave summer to the people with no sweat glands. Give me crisp, cool air; my favorite cardigan; the crunch of leaves under foot, and dare I say it……
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Get real about your messaging

It’s time for another advertising appreciation blog, this time courtesy of Coors Light. I instantly fell in love with one of the company’s most recent commercials titled, “The Official Beer of Being Done Wearing a Bra.” The commercial…

Maximizing Your Community Outreach Efforts

Engaging and showing value through community outreach is key to developing relationships with your current and potential customers, spreading the word and enhancing credibility. Outreach is personal and provides the opportunity for individuals…
Reviews

Customer Reviews: Making the Ask is Important

With the ability to shop around for everything from televisions to health care services, reviews are more important than ever. As technology continues to expand, access to information is literally at our fingertips. I have stood in front of…