recession marketing
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Marketing Into – and Through – a Recession

There has been much talk recently by academics, financial experts and politicians about a possible recession in the not-too-distance future. If you experienced the past recession and its impact on marketing dollars – or lack thereof – you…
owned media
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Don’t Just Earn Media, Own It

While media relations plays an important role in a well-rounded public relations strategy, consider adding additional communications strategies to your toolbox, including owned media.   A successful communications strategy employs earned…