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Important Lessons About Health Care Marketing Learned at the Thanksgiving Table

It’s that time of year again – when families gather, dishes are passed, stories are told (or retold), and we take a moment to connect around the table with those we love. It’s also the time of year when organizations are making plans and…

Is Bigger Always Better? Questions to Ask When Selecting Your Marketing Partner

We are often asked what separates our organization from a competitor. It’s a fair question and one that we ask of potential business partners as well. We’re a boutique marketing firm which means we are small in size, selective on the clients…
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Chartwell Agency Wins Two of the Highest Honors in National eHealthcare Leadership Awards

Chartwell Agency, an award-winning marketing firm based in northern Illinois, recently was honored with two national awards for work on its health care clients. The eHealthcare Leadership Awards recognizes the very best websites, digital communications…
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Learn About and Listen to Your Audience

Patience is an overlooked virtue in the world of marketing and communications. I know that’s not a popular sentiment, especially in our fast-paced, mobile-first, Google-everything world. Are you one of the people checking your smartphone…

Catherine Povalitis Rejoins Chartwell Agency as Vice President

Chartwell Agency, an award-winning marketing firm based in northern Illinois, today announced that Catherine Povalitis has rejoined Chartwell Agency. Povalitis will be a Vice President at the firm. Povalitis originally joined the firm in…

Robust Training Programs Enhance Engagement and Retention

The era of the gold watch retirement is long gone. Today’s workers have increasingly shorter tenures, particularly in this economy, where low unemployment and plentiful opportunities make it easy to job hop. Retaining employees in this environment…

Effective Branding Requires Outside-In Approach

If you’ve turned on your TV in the last few years, chances are you’ve seen one of the many TD Ameritrade commercials featuring a bearded, bespectacled “financial advisor” talking to couples and individuals of varying ages about their…

Alexa, How Can I Advertise on Smart Speakers?

Hard to imagine, but just a generation ago, we relied on public libraries for the vast majority of our information. Whether you were researching a school project, learning about a hobby, or digging into your family history, a trip to the…