Chartwell Agency Wins Four American Advertising Awards for Marketing Excellence from AAF Northern Illinois

Chartwell Agency recently won four American Advertising Awards from the American Advertising Federation (AAF) of Northern Illinois. The American Advertising Awards recognize area businesses and organizations for creative and marketing excellence.…
negative review

Respond to those negative reviews already!

In a recent survey from bankrate.com, 22 percent of people said the main reason they chose the bank where they have their primary checking account was because of its reputation and recommendations from family or friends. In a further survey…

Strategies for Maximizing Awareness Months … or Weeks … or Days

Every October, we know to expect lots of special events, educational efforts, and media coverage around Breast Cancer Awareness Month. Pink ribbons, wristbands, T-shirts, coffee cups and, yes, even cocktails abound as thousands…

Proactive Digital Campaigns Deliver ROI

Digital marketing is becoming an increasingly popular means of reaching current and potential patients. In 2018, U.S.-based health care providers spent $3 billion on digital ads, a 13% increase over the previous year,…

Effectively Handling a Data Breach

When most people think of data breaches, their minds immediately go to financial records, Social Security numbers and the like. Increasingly, however, cyber thieves are setting their sights on health care databases. In February,…
trade show

Trade Shows! Have a Plan.

Trade shows present an invaluable opportunity. Whether reconnecting with past and current customers or meeting new prospects and generating leads, there’s no denying their importance. Determining whether your experience will be a dream or…
customer journey
,

Developing Your Customer Journey with Conversation Hearts

Popular during February, Conversation Hearts are crunchy, chalky, colorful heart-shaped candies people either love or hate. Each heart is stamped with a short, sometimes witty, message or saying that has evolved with the generations and technology…
campaign
,

Authenticity, Adaptability and Activism: Three Takeaways from This Year’s Super Bowl Commercials

If you step into the Chartwell office the morning following the Super Bowl, you’ll never fail to hear a discussion about the hits and misses in the highly anticipated commercials that come with the big game. At $5.6 million for a 30-second…