Helpful Hints for Working with an Agency

I was in a meeting with a potential new client last week when he made the comment, “I prefer not to work with a hippopotamus,” when describing his current agency relationship. Of course, when someone makes a comment describing their agency…

Chartwell Agency Completes Enrollment Marketing Campaign for Faith Christian School

Chartwell Agency recently completed work on enrollment marketing campaign for Faith Christian School. Faith Christian School is an independent, Christ-centered PreK – 12th grade school in Walworth County, Wisconsin. The school offers an…

Don’t Spread Your Marketing Message Too Thin

It’s a not-so-often-heard-of idiom called the “Raspberry Jam Rule”: The wider you spread it, the thinner it gets. This particularly applies to marketing in that the broader the audience you attempt to reach, the weaker the impact. When…

Keep Content Stress Free

Back in my newspaper reporter days, I remember thinking everybody could write. I was surrounded by writers and writing every day. It wasn’t until I left and entered the communications/marketing world that I saw writing can cause serious…

The Top Tip to Best Position Your Brand Today…and Tomorrow

It’s obvious. People are spending more time online today due to the pandemic and social distancing restrictions. And the trajectory of online engagement is expected to continue. Is your brand leaning into this trend? How can you best position…

Chartwell Agency Completes Brand Redesign for Studio GWA

Chartwell Agency, an award-winning marketing firm based in northern Illinois, recently completed its work on a brand redesign for Studio GWA. Studio GWA is a full-service architecture firm with a diverse portfolio in historic preservation,…

Design Trend Predictions for 2021

It’s time to start looking to the future – and 2021 is poised to bring inspired design. Led by our aspirations, wishes and passions, design takes its cue from society. It’s emotional and fluid. For 2021, we predict that emerging design…