Olympic Marketing Trends: Gold Medal Strategies

When it comes to Olympic marketing trends, there have been a few consistent themes that both the media coverage and advertisers have focused on: features with world famous athletes doing amazing things and telling stories of triumphs over adversity.…

The ABC’s of School Branding Efforts that Make the Grade

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https://youtu.be/QnYLfCzkSK0 Public schools, private schools, community colleges, and statewide universities all have one major objective in common: attracting students and increasing enrollment. But that’s where their similarities end.…

Know Your “Secret Sauce” – Craft Brand Messaging that Sets You Apart

When people speak of their organization’s “brand,” they’re often referring to the logo or graphic identity, not the brand messaging behind it. At Chartwell Agency, we talk about “Brand” (with a capital “B”) being your organization’s…
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Project Management: Following Up Means a Lot

Project management is one of those lifetime skills I’ll always need to and want to work on. When I joined the Chartwell Agency team in 2017, I was impressed by some of the processes in place for working with our clients. Those include…

Chartwell Agency Receives Eight Hermes Marketing Awards

Chartwell Agency, an award-winning marketing firm based in northern Illinois, recently earned eight national awards in marketing and public relations. The Hermes Creative Awards are administered by the Association of Marketing and Communications…
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Chartwell Agency Launches Edgebrook Shopping Center Marketing Campaign “Everyday. Unexpected.”

Chartwell Agency, an award-winning marketing firm based in northern Illinois, recently launched Edgebrook Shopping Center’s marketing campaign “Everyday. Unexpected.” featuring Edgebrook’s merchants to position the unique mix and local…