Color of the Year 2022

Let’s greet the new year with a periwinkle and a smile. The color of the year is here! Very Peri! A fresh, energetic periwinkle to usher in, hopefully, a more optimistic year. This projected color will start to become influential and present…
career in marketing

A Few of My Favorite Things About a Career in Marketing

A career in marketing is fun and exciting. Each day brings a new project, interaction, and challenge. In the spirit of the season, I am sharing a few of my favorite things about working in the marketing field.   Seeing Your Ideas Come…

Cassi Steurer Returns to Chartwell Agency as Director

Chartwell Agency today announced that Cassi Steurer has rejoined the firm as a Director. Steurer is not new to Chartwell, having previously worked at the agency as a communications strategist from 2011 through 2017. During that time, she was…

Public Relations Myths and the Real Strategies Behind Them

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https://youtu.be/Br2t5KTwXJ8 When I started at Chartwell Agency, I had no experience working for a public relations and marketing agency. My knowledge of public relations came from television with limited exposure at work. This created…

Chartwell Agency Receives Six MarCom Awards;  
Receives Two Highest Honors   

Chartwell Agency recently received recognition from the MarCom Awards, an international competition honoring excellence in marketing and communication while recognizing the creativity, hard work, and generosity of industry professionals. Among…

Racine Unified School District Selects Chartwell Agency to Oversee Three-Year Marketing Campaign

Chartwell Agency was recently named as Agency of Record (AOR) by Racine Unified School District (RUSD), the fifth largest school district in Wisconsin. Aligned with its goals to prepare all students for college and careers after graduation,…

The Difference Between Strategic Planning and Annual Planning (And Why You Need Both)

What is the difference between strategic planning and annual planning? If you’re not sure, or your organization uses one document for both, keep reading! There’s a significant difference between the goals and uses of a strategic plan, which…