An integrated marketing approach is much like your Thanksgiving dinner table, with each side dish adding to the overall experience.
While we approach the holiday, many people are also trying to prioritize what needs to be accomplished by the end of the year as well.
In this blog, we’re tackling two major to-dos: Your grocery list for the big day and your marketing priorities to finish the year strong. Below you’ll find the recipe to an integrated marketing approach, which cooks up a unified message across multiple platforms through multiple tactics.
It’s the star of the show and Thanksgiving Day is its day to shine! We’re very happy to have the turkey, but it’s nothing without its sides.
Similarly, at Chartwell, we never recommend one tactic; we suggest an integrated approach that helps tell your story across multiple mediums, build relationships with key audiences, and take your business to the next level.
Hearty Mashed Potatoes
Hearty and delicious, the mashed potatoes are an unsung hero and master vessel of all other things on your plate. Without the potatoes, a major part of your meal plan would be missing.
That’s the same as PR initiatives. Public relations are vital to any integrated marketing plan. By keeping the press – and thus your target audiences – informed and your organization in the news, you’re able to build your brand, services, and products while generating exposure. Everyone notices if there aren’t mashed potatoes, and you risk minimizing exposure if you skip out on building PR for your business.
We’ll skip debating whether it’s stuffing or dressing because we can all agree it’s just a critical component to your Thanksgiving table. Similarly, your website is critical to your marketing plan.
Your website reflects your brand. It’s the front door to your business and where people go to confirm what they know – or don’t know – about you. A stuffing recipe is just that on the Thanksgiving table. All are different, but what your recipe entails can say a lot about your traditions.
Green Bean Casserole
Green bean casserole landed on Thanksgiving tables in 1955 thanks to Dorcas Reilly at the Campbell Soup Company. As of 2020, Campbell’s estimated it is served in 20 million Thanksgiving dinners in the U.S. each year and that 40 percent of the company’s cream of mushroom soup sales go into the dish.
This reminds us of your digital campaigns. Fairly new in the grand scheme of marketing, you’re able to reach thousands – if not millions – of people if used effectively.
The great thing about pie is that there are so many different kinds! Do you prefer pumpkin, pecan, cherry, or cream pie?Sweet as pie, your social media platforms should reflect your business’ personality, too. You should treat each platform differently while marrying the voice of your band.
Alas, my mother announced about 15 years ago that she doesn’t think anyone actually likes turkey. So, our family started serving crab legs instead.
What is unique about your company? How are you communicating what makes you different – and therefore, better?
From all of us at Chartwell, we wish you a very happy Thanksgiving surrounded by friends, family and food. If you’re lying around on the Friday after thinking of priorities for your business, connect with us to learn more about how Chartwell’s expertise can set you up to finish the year strong.