Entries by Catherine Povalitis

Reinvent Your Public Relations Strategy

With the economy beginning to show signs of a resurgence, now is the time to reinvent your credit union or community bank public relations strategy. Why now? With more than a year of navigating the unfamiliar territories of the pandemic, we are now transitioning to life post-COVID. People’s needs, desires, and day-to-day routines are changing. […]

Pandemic and Politics and its Impact on Media Relations

There is no doubt, the pandemic and politics have significantly influenced American media. Turn on primetime news and read the headlines in your local newspaper. You are guaranteed to hear about the pandemic and polarized politics. But don’t let these global and national events dissuade you from incorporating media relations into your 2021 marketing and […]

Year-End PR Moves for Banks and Credit Unions

Don’t wait, start planning smart year-end public relations (PR) moves to enhance your brand, reach your target audience and build credibility. For community banks and credit unions (along with many other organizations and industries), digital marketing is at the top of the list for reaching target audiences more effectively. And it should be. Today more […]

The Top Tip to Best Position Your Brand Today…and Tomorrow

It’s obvious. People are spending more time online today due to the pandemic and social distancing restrictions. And the trajectory of online engagement is expected to continue. Is your brand leaning into this trend? How can you best position your brand to ensure it’s being seen by your customers, while also being a thought leader […]


A Website Design to Better Meet TODAY’s Consumer

Right now, your marketing and communications efforts should be on your website design, content and navigation. Now more than ever, people are spending more time online. The increase in digital engagement has been driven by the pandemic and social distancing restrictions across the nation. And the trajectory at which people will continue to engage online […]


A Mid-year Marketing Review

The first half of 2020 has been quite the ride! Our daily habits and lives were disrupted. We experienced uncertainty, fear and (lots of) change. Despite these challenges, we learned how to be more resilient, agile and patient. What we thought were our weaknesses (i.e., overcoming fear and doubt), are now some of our greatest […]

Respond to those negative reviews already!

In a recent survey from bankrate.com, 22 percent of people said the main reason they chose the bank where they have their primary checking account was because of its reputation and recommendations from family or friends. In a further survey from BrightLocal, 91 percent of consumers said that positive reviews make them more likely to […]