Entries by Catherine Povalitis

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A Mid-year Marketing Review

The first half of 2020 has been quite the ride! Our daily habits and lives were disrupted. We experienced uncertainty, fear and (lots of) change. Despite these challenges, we learned how to be more resilient, agile and patient. What we thought were our weaknesses (i.e., overcoming fear and doubt), are now some of our greatest […]

Respond to those negative reviews already!

In a recent survey from bankrate.com, 22 percent of people said the main reason they chose the bank where they have their primary checking account was because of its reputation and recommendations from family or friends. In a further survey from BrightLocal, 91 percent of consumers said that positive reviews make them more likely to […]

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Digital Agility: How it Can Help Your Business in 2020

Change is happening faster than ever before, and online advertising is no exception. Online advertising makes it easier than ever to adjust – almost instantaneously – to customers’ needs, industry trends and to any changes in your competitors’ marketing efforts. To meet these ever-changing demands, it is essential for organizations to be digitally agile. Here […]

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Blogging is Good for Business

No matter the size of your organization or the industry you represent, blogging should be on your list of marketing to dos. The goal of your blog is simple: to bring in customers and increase sales. This is done by speaking directly to your ideal customer about your products and services, providing solutions to their […]

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Advertising Tips to Help You Hit the Ground Running

Every day I work with organizations to help reach their target audiences through a variety of marketing and public relations initiatives. From strategic planning to pitching story ideas to the media and from heading up a website redesign project to media buying, the goal is to get my clients in front of the right audiences at the right time.    Today, more than ever, we are faced with what seems like a million different ways in which we receive […]

Three signs you are falling out of love with your brand

When was the last time you updated your website? Shared a creative post on social media? Ran a digital marketing campaign? If the answer is, “Geez, I don’t remember, it’s been so long,” then you may be falling out of love with your brand. Just like anything you love, you should care for it every day and give it everything you’ve got. The moment you begin to […]

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Top Marketing Trends in 2018

At Chartwell Agency, we have the awesome privilege of working with some pretty amazing clients. And the clients we partnered with in 2018 are no exception. From health care to financial and education to professional services, we’ve been able to help our clients in these various industries shine brighter in 2018. Despite the marketing landscape […]

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Don’t Be Spooked by Adding PR To Your Budget

Are you in budget mode? Getting ready to determine how you are going to allocate your 2019 marketing dollars? Don’t let the dollar signs scare you away from planning a spooktacular year ahead filled with spellbinding marketing campaigns and magical media coverage. When planning your communications budget there is one important item to consider: don’t […]

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Press Releases Are Still Alive and Well

The media landscape has changed a lot in recent years and the ways in which we share news has intensified and become more time consuming. Because of this, many businesses continue to rely solely on press releases to secure media coverage of an announcement or newsworthy story. The fact is that press releases are a […]