Entries by Emily Hartzog

Perfecting Your Elevator Speech

Your elevator speech, your succinct, power-packed company description timed perfectly to share in between floors in an elevator (thus the term “elevator speech”) is probably a phrase you’re familiar with. Any time you’re asked, “So what does (YOUR ORGANIZATION) do?” you’ve delivered it, and hopefully you’ve crafted it over time. Since it’s one of the […]

Declare Independence from Your Desk – Get the Best Ideas by Getting Out

For those of you who work in an office, you may find yourself all too often stuck behind a desk, behind a screen and behind the ball. This self-inflicted “chained to our desk” mentality is killing our productivity and damaging our health.   At Chartwell Agency, we have the opportunity to think creatively every day for clients. Whether we […]

Company Culture – Questions I Really Want to Ask

We recently attended Counselor’s Academy,  a fantastic conference sponsored by PRSA which was jam-packed with valuable information for agency owners and leaders. It was an opportunity to connect with others who, like Chartwell Agency, are swimming the wild currents of change in sea of communications while also managing a business. One of the most popular […]

Messaging Lessons from Election Season – Keep It Simple, Then Keep at It

We’re coming into election season, and with the sheer volume of eager presidential candidates throwing their hats in the ring for 2020, it’s a fascinating time to watch savvy campaign strategists and managers look at the polls, do the math, pull out their thesauruses, and then craft and test campaign messaging. Candidates have to nail […]

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Integrating Your Marketing and Fundraising Team’s Efforts

Chartwell Agency was recently invited to present two sessions at a conference for non-profit  fundraising professionals coordinated by the Northern Illinois Center of Non-Profit Excellence (NICNE). Our session, titles “Integrating the Efforts of Your Marketing and Fundraising Team” helped participants understand and improve the sometimes-tenuous relationship between marketing and fundraising teams. Here are some of […]

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Shaping a personal brand.

Branding is the art of shaping a perception – helping others think, know and feel something. We’re used to associating brands with companies, but the importance of personal branding is a relatively new concept. While big names like Oprah and Bill Gates understand the power and influence their personal brand has on the successes of […]