We’re coming into election season, and with the sheer volume of eager presidential candidates throwing their hats in the ring for 2020, it’s a fascinating time to watch savvy campaign strategists and managers look at the polls, do the math, pull out their thesauruses, and then craft and test campaign messaging. Candidates have to nail […]
There’s no doubt that brands today leverage an amazing amount of power. Their willingness to spend big dollars for the opportunity to present the public with their messages means they eat up a lot of our impression bandwidth. We click on display ads online, watch commercials on television, listen to radio spots and more – […]
Writing good content is a lot like making Thanksgiving dinner. It’s a lot of effort to prepare a good content “meal.” Then, just like that, it’s consumed by your guests in record time. Oh, and they’ll be hungry for more before you know it. So, just like Thanksgiving leftovers, here are some tips to help […]
Chartwell just returned from the 2018 Tri-State Healthcare Marketing and PR Conference (where we were also speakers) and we’re getting ready to head to the Society for Healthcare Strategy & Market Development (SHSMD) 2018 Conference in a couple weeks (come see us at booth #921!). While we’ve been very fortunate to have a robust network […]
In an era of fake news and white lies, the last thing people might think of to right the ship is good public relations. Often synonymous with “spin,” PR has gotten a bad rap. Olivia Pope’s sometimes questionable approach – and even more questionable associates – presents a scandalized (see what I did there?) view […]
Chartwell Agency was recently invited to present two sessions at a conference for non-profit fundraising professionals coordinated by the Northern Illinois Center of Non-Profit Excellence (NICNE). Our session, titles “Integrating the Efforts of Your Marketing and Fundraising Team” helped participants understand and improve the sometimes-tenuous relationship between marketing and fundraising teams. Here are some of […]
Branding is the art of shaping a perception – helping others think, know and feel something. We’re used to associating brands with companies, but the importance of personal branding is a relatively new concept. While big names like Oprah and Bill Gates understand the power and influence their personal brand has on the successes of […]
In a recent interview with Freakonomics, Indra Nooyi, CEO of PepsiCo, shared some of the company’s thoughts on gender differences in the snack food industry. Specifically, she teased some of the innovations coming from Doritos. Nooyi explains that women “don’t like to crunch too loudly in public. And they don’t lick their fingers generously and […]