Entries by Emily Hartzog

Messaging Lessons from Election Season – Keep It Simple, Then Keep at It

We’re coming into election season, and with the sheer volume of eager presidential candidates throwing their hats in the ring for 2020, it’s a fascinating time to watch savvy campaign strategists and managers look at the polls, do the math, pull out their thesauruses, and then craft and test campaign messaging. Candidates have to nail […]


Integrating Your Marketing and Fundraising Team’s Efforts

Chartwell Agency was recently invited to present two sessions at a conference for non-profit  fundraising professionals coordinated by the Northern Illinois Center of Non-Profit Excellence (NICNE). Our session, titles “Integrating the Efforts of Your Marketing and Fundraising Team” helped participants understand and improve the sometimes-tenuous relationship between marketing and fundraising teams. Here are some of […]


Shaping a personal brand.

Branding is the art of shaping a perception – helping others think, know and feel something. We’re used to associating brands with companies, but the importance of personal branding is a relatively new concept. While big names like Oprah and Bill Gates understand the power and influence their personal brand has on the successes of […]

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Ladies who crunch? – How Doritos might have gotten it wrong.

In a recent interview with Freakonomics, Indra Nooyi, CEO of PepsiCo, shared some of the company’s thoughts on gender differences in the snack food industry. Specifically, she teased some of the innovations coming from Doritos. Nooyi explains that women “don’t like to crunch too loudly in public. And they don’t lick their fingers generously and […]