If a client asked about your message, would your CEO give a similar answer as a front-line person? Not necessarily word for word but would the gist of it be the same? Would everyone at the front desk even give a similar answer? If the answer is no, or you’re unsure, it may be time […]
Recently, I was asked to speak to a history class about a play I am directing. Being a history buff, I enjoy any opportunity to share stories about earlier times and the parallels that can be drawn between then and now. However, this also was a great opportunity to promote the show and theater company […]
Firm Also Wins Six Additional Awards for Marketing Excellence Chartwell Agency recently garnered the Best of Show at the American Advertising Federation (AAF) Northern Illinois’s 2019 American Advertising Awards, the ADDYs, for advertising excellence. Chartwell received the evening’s top honor for its own rebranding campaign, which consisted of a new website and collateral materials such […]
ROCKFORD, Ill. (March 1, 2019) — Chartwell Agency recently created a website for Foreign Trade Zone (FTZ) #176 (www.ftzrockford.com). FTZs allow foreign and domestic merchandise to move into the zone for operations and the merchandise is not subject to U.S. duty or excise tax until it is transferred from the zone for consumption. By removing […]
Chartwell Agency recently completed its work on a brand redesign, website and brochure for Rockford Promise. Rockford Promise is a non-profit 501(c)(3) location-based scholarship program that offers full-tuition scholarships to deserving graduates of Rockford Public School District 205. Rockford Promise believes that financial barriers are just part of the equation for many students so it […]
The Super Bowl is always a hot topic here at Chartwell. Not for what did or did not happen during the game but for the commercials. We’ll save the discussion of the halftime show for another time. We all have our favorites and the ones that didn’t hit home for us. Opinions usually vary, showing […]
When marketing your organization, it’s important to have a strategy for your marketing audience – both who they are and where they’re located. The best approach is to have a multi-platform strategy that reaches your target audience on several levels such as through print, video and digital advertising. When deciding the best platforms to market […]
Chartwell Agency recently completed a brand update and new website for Gilvydis Vein Clinic based in Geneva and Sycamore, IL. Gilvydis Vein Clinic provides innovative, nonsurgical treatments for patients suffering from painful and unsightly leg vein issues. Care is delivered by a team of advanced professionals using state-of-the-art, minimally invasive techniques to help individuals get […]
Accountability is the key to the health of any organization. According to Forbes, it helps strengthen culture, ensures ownership, builds trust, sets expectations, achieves common goals and helps define the mission. Recently, I was fortunate to attend a seminar by Joseph Grenny, a four-time New York Times bestselling author, keynote speaker and social scientist, on […]
ROCKFORD, Ill. (September 17, 2018) — Chartwell Agency recently completed a new website for Baton Rouge Cardiology Center. Baton Rouge Cardiology Center, an independent practice focused on excellence and innovation in cardiovascular medicine, has two main offices, 16 satellite clinics, and 23 physicians and advanced practice providers who have the capabilities to work in partnership […]