Entries by Elizabeth Lazdins

Value-Based Health Care Requires Value-Based Marketing

Debate rages on over whether the Affordable Care Act was the most appropriate way for America to put the brakes on rapidly increasing health care costs. Regardless of where one stands on this politically charged issue, there’s no question that President Obama’s signature legislation resulted in sweeping changes across the health care landscape. However, one […]

Employing Psychology to Build Effective Brand Identities

Harley-Davidson, Tiffany & Co., McDonald’s, Nike, Apple, Disney, Betty Crocker. What do they have in common? They are all iconic American brands that have spent decades developing and honing very specific identities which have played a big role in driving their legendary success. With a simple blue box, Tiffany & Co. exudes elegance and sophistication. […]

Customer Reviews: Making the Ask is Important

With the ability to shop around for everything from televisions to health care services, reviews are more important than ever. As technology continues to expand, access to information is literally at our fingertips. I have stood in front of an object I was going to purchase and looked at a quick scan of reviews before […]

Chartwell Agency Conducts Digital Marketing Campaign for Baton Rouge Cardiology Center

Chartwell Agency recently conducted a six-month digital marketing campaign for Baton Rouge Cardiology Center. The digital campaign kicked off shortly after Chartwell Agency completed a new website for Baton Rouge Cardiology Center. The campaign utilized the strategies of search engine marketing (SEM), digital display advertising, social media advertising and direct email. The campaign included general branding […]

Chartwell Agency Oversees Website Enhancement, Collateral Development for Ingenium Aerospace

Chartwell Agency, an award-winning marketing firm based in Rockford with additional presences in Madison and the Quad Cities, recently completed a website enhancement for Ingenium Aerospace. Chartwell created simple, direct messaging for the industries Ingenium serves, and the website redesign helped develop brand association, reputation and credibility. That messaging was then represented with SEO-friendly language […]

Chartwell Agency Creates and Launches Keith School’s Beyond College Prep Marketing Campaign

Chartwell Agency, an award-winning marketing firm based in Rockford with additional presences in Madison and the Quad Cities, created the Keith Country Day School marketing campaign Beyond College Prep: Continuous Learning, Community Collaboration, and Creativity, to share the message of how the school prepares students for college and lives of meaning and purpose long after […]