Debate rages on over whether the Affordable Care Act was the most appropriate way for America to put the brakes on rapidly increasing health care costs. Regardless of where one stands on this politically charged issue, there’s no question that President Obama’s signature legislation resulted in sweeping changes across the health care landscape. However, one […]
Harley-Davidson, Tiffany & Co., McDonald’s, Nike, Apple, Disney, Betty Crocker. What do they have in common? They are all iconic American brands that have spent decades developing and honing very specific identities which have played a big role in driving their legendary success. With a simple blue box, Tiffany & Co. exudes elegance and sophistication. […]
Hammer another nail in the coffin of the Yellow Pages. Consumers have not only ditched the long-time staple of American life when it comes to finding phone numbers, they also no longer access the big book to research local establishments and service providers. With a rare few exceptions, people are far more likely to grab […]
With the ability to shop around for everything from televisions to health care services, reviews are more important than ever. As technology continues to expand, access to information is literally at our fingertips. I have stood in front of an object I was going to purchase and looked at a quick scan of reviews before […]
A picture is worth a thousand words. This well-known idiom dates back to the early 1900s, although it remains uncertain whether it originated with an advertising executive or a newspaper editor. In the early 1970s, singer/songwriter David Gates borrowed the sentiment for his band Bread’s massive hit, “If (A Picture Paints a Thousand Words).” Regardless […]
Virtually overnight, the ways in which people interact with financial services have changed dramatically. Once limited to on-site encounters, complete with long lines, copious amounts of paperwork, and specific hours of operation, today’s world of banking, loans, and investments looks nothing like the rigid industry of a mere generation ago. These days, consumers can deposit […]
Trust. It’s the word that best epitomizes the feeling an individual or business needs to get from their financial services provider. They’ve entrusted their entire financial existence to your institution and they need to feel safe and secure in that decision. Trust also plays an important role in the relationship forged between a financial services […]
Chartwell Agency recently conducted a six-month digital marketing campaign for Baton Rouge Cardiology Center. The digital campaign kicked off shortly after Chartwell Agency completed a new website for Baton Rouge Cardiology Center. The campaign utilized the strategies of search engine marketing (SEM), digital display advertising, social media advertising and direct email. The campaign included general branding […]
Chartwell Agency, an award-winning marketing firm based in Rockford with additional presences in Madison and the Quad Cities, recently completed a website enhancement for Ingenium Aerospace. Chartwell created simple, direct messaging for the industries Ingenium serves, and the website redesign helped develop brand association, reputation and credibility. That messaging was then represented with SEO-friendly language […]
Chartwell Agency, an award-winning marketing firm based in Rockford with additional presences in Madison and the Quad Cities, created the Keith Country Day School marketing campaign Beyond College Prep: Continuous Learning, Community Collaboration, and Creativity, to share the message of how the school prepares students for college and lives of meaning and purpose long after […]