A picture is worth a thousand words. This well-known idiom dates back to the early 1900s, although it remains uncertain whether it originated with an advertising executive or a newspaper editor. In the early 1970s, singer/songwriter David Gates borrowed the sentiment for his band Bread’s massive hit, “If (A Picture Paints a Thousand Words).” Regardless […]
Virtually overnight, the ways in which people interact with financial services have changed dramatically. Once limited to on-site encounters, complete with long lines, copious amounts of paperwork, and specific hours of operation, today’s world of banking, loans, and investments looks nothing like the rigid industry of a mere generation ago. These days, consumers can deposit […]
Trust. It’s the word that best epitomizes the feeling an individual or business needs to get from their financial services provider. They’ve entrusted their entire financial existence to your institution and they need to feel safe and secure in that decision. Trust also plays an important role in the relationship forged between a financial services […]
Chartwell Agency recently conducted a six-month digital marketing campaign for Baton Rouge Cardiology Center. The digital campaign kicked off shortly after Chartwell Agency completed a new website for Baton Rouge Cardiology Center. The campaign utilized the strategies of search engine marketing (SEM), digital display advertising, social media advertising and direct email. The campaign included general branding […]
Chartwell Agency, an award-winning marketing firm based in Rockford with additional presences in Madison and the Quad Cities, recently completed a website enhancement for Ingenium Aerospace. Chartwell created simple, direct messaging for the industries Ingenium serves, and the website redesign helped develop brand association, reputation and credibility. That messaging was then represented with SEO-friendly language […]
Chartwell Agency, an award-winning marketing firm based in Rockford with additional presences in Madison and the Quad Cities, created the Keith Country Day School marketing campaign Beyond College Prep: Continuous Learning, Community Collaboration, and Creativity, to share the message of how the school prepares students for college and lives of meaning and purpose long after […]
In today’s world, trust is something that organizations are seeking to gain from their audience. For a brand, it can mean big dollars in customer engagement and loyalty. Customers who trust a brand are more likely to invest in new products, advocate for a brand and stay loyal when things go wrong. Trust in a […]
Chartwell Agency, an award-winning marketing firm based in Rockford with additional presences in Madison and the Quad Cities, continues to provide impactful content development for Rockford Gastroenterology Associates (RGA) that has enhanced its online presence and growth. RGA partnered with Chartwell Agency in 2017 to develop a marketing strategy that would emphasize its four decades […]
ROCKFORD, Ill. (July 2, 2019) — Chartwell Agency, an award-winning marketing firm based in Rockford with additional presences in Madison and the Quad Cities, recently created the 2018 annual report for Beloit Health System. The annual report can be found here. Beloit Health System, headquartered in Beloit, Wisconsin, serves residents of Wisconsin and Illinois with […]
ROCKFORD, IL (June 27, 2019) — Chartwell Agency Vice President Emily Hartzog recently presented at the Hospital Marketing National Southeast Conference June 4-5 in Atlanta, Georgia. Hartzog was invited to present on the topic: “Developing Your Marketing Team – Considerations for Hiring or Working with An Agency to Deliver Results.” The Hospital Marketing National Conference […]