Entries by Jason Edlen

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The Importance of Project Postmortems

Some of our favorite Halloween movies feature zombies coming back from the dead and creepy cemetery scenes. In the spirit of the season, I want to stress how important postmortems are for your marketing projects. The goal for these autopsy investigations is to be productive not gory, collaborative not combative. What is a postmortem? A […]

Design Trend Predictions for 2021

It’s time to start looking to the future – and 2021 is poised to bring inspired design. Led by our aspirations, wishes and passions, design takes its cue from society. It’s emotional and fluid. For 2021, we predict that emerging design trends will be a nod to the cultural shifts that have taken over our […]

Blush and Bashful (Or Pink and Pink)

I have a confession. I’m obsessed with colors. Okay, okay. I know what you’re thinking. “Occupational hazard. After all, you’re an art director, right?” Fair enough. However, I’m not talking about your garden-variety professional fascination. I’m talking a full-on “drawer-full-of-paint-chips, collector-of-swatch-books” passion for color. Before you start firing off an email to the producers of […]

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Designing in These Times

At the beginning of March 2020, most of our clients were in full swing with their Q2 marketing programs and plans. Messaging and creative were developed and ready to rock ‘n’ roll. We were heading into the fun advertising seasons of spring and summer. As we all know, that’s not really how things went this […]

Prioritize Mental, Emotional Health – Even During a Pandemic

By now, we’ve all experienced certain routine changes because of the COVID-19 pandemic. Maybe you’re working remotely for the first time or juggling work with e-learning while the kids are out of school. Social media platforms have reported increased use by all of us spending more time online seeking out news or any type of […]

Trade Shows! Have a Plan.

Trade shows present an invaluable opportunity. Whether reconnecting with past and current customers or meeting new prospects and generating leads, there’s no denying their importance. Determining whether your experience will be a dream or a dud lies in crafting a cohesive plan that begins way before you ever set foot on the exhibit floor. In […]

Creating An Effective Trade Show Presence

Few things light a fire inside a marketer’s soul quite like a trade show. What could be better than getting out of the office and spending some quality time showing off your company’s capabilities or products, while networking with a bunch of interesting people? You might even get to take in the sights and sounds […]

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You Had Me at Pumpkin Spice

I love Fall. It’s my jam. Apples, gourds, orange, brown, I live to decorate around it. I leave summer to the people with no sweat glands. Give me crisp, cool air; my favorite cardigan; the crunch of leaves under foot, and dare I say it… apple cider. Did you think I was going to say […]

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What do conferences lead to? Think beyond the leads

Conferences are expensive and require time away, that’s without a doubt. You also need to maximize the return on your dollar. So, if you’re going to spend time and money away, you’d best come back with some potential new business. However, with that singular objective of new business, you are discounting all the other benefits […]