It’s the season of events and you need a way to promote and communicate. In today’s world, we tend to create, send and manage a lot of events in the digital world. It’s easy, convenient, and seemingly cost effective. It’s great for things that require instant action. It also could sacrifice creating a memorable connection. […]
Corporate Headshots are one of those business necessities. They help us put a face to a name and create the human connection. They are a key element in your brand, along with the rest of your marketing, that create the correct tone and image for your business. Yet like most other visuals, trends for corporate […]
As we wrap up the Oscar’s this past weekend, the topic of awards is filling the air. Who or what won? Who or what should or shouldn’t have won, and why? Everyone seems to have an opinion. I certainly do. This got me thinking about awards in general and my feelings about them. My industry […]
Ring out the old and bring in the new… or is it everything old is new again? Regardless it’s a brand-new year and a fresh start. It’s always an exciting time for designers because we get to see the predictions of what the hot new trends for the year may be.
Do you have a new company or product, or is your current brand looking a little less than stellar? We have clients that come to us for a variety of design needs and often it is to develop or “fix” their brand image. Too often, a brand is developed in the eleventh hour with the […]
In this day and age of increased consumption of information through digital media, the importance and relevance of print media always seems to be in question. As a multi-channel marketing firm, Chartwell is always looking at our client’s communications needs and the best outlets for their message. We strive toward balancing old and new media. […]
Here at Chartwell Agency we have a strong focus on the Health Care industry. One area where we have a long relationship and seasoned expertise in is the independent and assisted living segment. As a designer, this segment presents a unique set of visual challenges. In particular, color. Recently we started the process of a […]
I think one of the greatest lessons I have learned as a creative is that what I do for a living is more than making things look good. It goes way beyond the subjective realm of aesthetics. It’s all very well to make something visually attractive but if it’s all glitz and no substance, you […]
What do you do if you feel you have tried everything to connect to your customer and they still aren’t interested? How do you make them like you? It’s them, right, not you? Maybe . . . People relate to people not brands per se. They connect to the emotional and aspirational side […]