Entries by Jason Edlen

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Debranding (Less is More)

Over the last several years there has been a trend in branding: Debranding! I’ve read and heard of several different definitions for it. It can be explained as a strategic and message retooling, or as a visual reworking, to appear more consumer-centric than corporate-centric. Both definitions have the same objective and that is to promote […]

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Designing for Digital Marketing

You’ve developed an amazing campaign. It’s going to look great in print, wow people on billboards and banners, and captivate audiences in video. It’s a big idea that’s really going to pay off. But sometimes you need to step back and think small to get big results from that big idea when designing for digital […]

Color of the Year 2022

Let’s greet the new year with a periwinkle and a smile. The color of the year is here! Very Peri! A fresh, energetic periwinkle to usher in, hopefully, a more optimistic year. This projected color will start to become influential and present in a lot of what you will see in design, fashion, and entertainment […]

Content and Creative: Marketing’s Power Couple

When it comes to power couples, content and creative are like the Bennifer or Brangelina of the marketing and communications world. They go hand in hand, but we’re guilty of crowning content king and relegating creative to a lesser royal title. Instead, your goal should be to make sure this is a cohesive relationship that […]

The Password Is…? Managing Your Digital Tools

As an agency that develops and manages communications, we often require access to our clients various existing channels, subscriptions, accounts, etc. Common challenges we have are that these accounts were often set up some time ago, or by people that are no longer part of that organization’s team, or the info was jotted down on […]

SEO and Websites: It’s Not Rocket Science

Search engine optimization (SEO) is one of those things that sounds intimidating. Like when you hear someone say, “The carbon FTL engine is offline. We need to realign the nanowave charge driver.” Your first instinct is to tuck-and-roll your way out of the escape hatch, and float into cyberspace. I’m here to tell you that […]

Keep Pushing for Inclusivity in Stock Photography

I’ve recognized the lack of diversity and representation in advertising for a long time. As a person in the LGBTQ+ community, it wasn’t until recently that I began to see representation that I felt reflected who I am. When you are aware of lack of personal representation, you realize how little it reflects a lot […]

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The Importance of Project Postmortems

Some of our favorite Halloween movies feature zombies coming back from the dead and creepy cemetery scenes. In the spirit of the season, I want to stress how important postmortems are for your marketing projects. The goal for these autopsy investigations is to be productive not gory, collaborative not combative. What is a postmortem? A […]