Entries by Jason Edlen


Color of the Year 2023

Viva Magenta The color of the year is here! Viva Magenta! A powerful, vibrant red to give us all the vim and vigor we need in the coming year. This projected color will start to become influential and present in a lot of what you will see in design, fashion, and entertainment in the coming […]


Authentic Photography, for an Authentic Brand

A picture is worth a thousand words is how the phrase goes, but what if those words aren’t the ones you want people saying? Part of developing marketing for our clients is considering the best way to authentically tell their story. We live in a visual age, so it goes without saying that a lot […]


The Disappearance of Color (or the gray takeover)

I recently came across a TikTok that presented an analysis of the gradual disappearance of color over the last 200 or so years. The study used computer vision to analyze the color of 7,000 photographs from various museums, across 21 categories. It concluded, that in this period, there really does seem to be a “decolorization” […]

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The WWW (WHY? WHAT? WHO?) of Website Development

Websites are the core of most businesses’ brands. They are a portal for people to know and understand who you are, what you do, why you do it, and what you can do for them. As digital and virtual engagement continues to increase, it’s important that your website do the work that was once done […]

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Debranding (Less is More)

Over the last several years there has been a trend in branding: Debranding! I’ve read and heard of several different definitions for it. It can be explained as a strategic and message retooling, or as a visual reworking, to appear more consumer-centric than corporate-centric. Both definitions have the same objective and that is to promote […]

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Designing for Digital Marketing

You’ve developed an amazing campaign. It’s going to look great in print, wow people on billboards and banners, and captivate audiences in video. It’s a big idea that’s really going to pay off. But sometimes you need to step back and think small to get big results from that big idea when designing for digital […]


Color of the Year 2022

Let’s greet the new year with a periwinkle and a smile. The color of the year is here! Very Peri! A fresh, energetic periwinkle to usher in, hopefully, a more optimistic year. This projected color will start to become influential and present in a lot of what you will see in design, fashion, and entertainment […]

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Content and Creative: Marketing’s Power Couple

When it comes to power couples, content and creative are like the Bennifer or Brangelina of the marketing and communications world. They go hand in hand, but we’re guilty of crowning content king and relegating creative to a lesser royal title. Instead, your goal should be to make sure this is a cohesive relationship that […]


The Password Is…? Managing Your Digital Tools

As an agency that develops and manages communications, we often require access to our clients various existing channels, subscriptions, accounts, etc. Common challenges we have are that these accounts were often set up some time ago, or by people that are no longer part of that organization’s team, or the info was jotted down on […]