Entries by Jason Edlen

Trade Shows! Have a Plan.

Trade shows present an invaluable opportunity. Whether reconnecting with past and current customers or meeting new prospects and generating leads, there’s no denying their importance. Determining whether your experience will be a dream or a dud lies in crafting a cohesive plan that begins way before you ever set foot on the exhibit floor. In […]

Creating An Effective Trade Show Presence

Few things light a fire inside a marketer’s soul quite like a trade show. What could be better than getting out of the office and spending some quality time showing off your company’s capabilities or products, while networking with a bunch of interesting people? You might even get to take in the sights and sounds […]

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You Had Me at Pumpkin Spice

I love Fall. It’s my jam. Apples, gourds, orange, brown, I live to decorate around it. I leave summer to the people with no sweat glands. Give me crisp, cool air; my favorite cardigan; the crunch of leaves under foot, and dare I say it… apple cider. Did you think I was going to say […]

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What do conferences lead to? Think beyond the leads

Conferences are expensive and require time away, that’s without a doubt. You also need to maximize the return on your dollar. So, if you’re going to spend time and money away, you’d best come back with some potential new business. However, with that singular objective of new business, you are discounting all the other benefits […]

Health Care Newsletter Post Test

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Don’t Forget Print!

It’s the season of events and you need a way to promote and communicate. In today’s world, we tend to create, send and manage a lot of events in the digital world. It’s easy, convenient, and seemingly cost effective. It’s great for things that require instant action. It also could sacrifice creating a memorable connection. […]

Say Cheese!

Corporate Headshots are one of those business necessities. They help us put a face to a name and create the human connection. They are a key element in your brand, along with the rest of your marketing, that create the correct tone and image for your business. Yet like most other visuals, trends for corporate […]

What do Awards Mean?

As we wrap up the Oscar’s this past weekend, the topic of awards is filling the air. Who or what won? Who or what should or shouldn’t have won, and why? Everyone seems to have an opinion. I certainly do. This got me thinking about awards in general and my feelings about them. My industry […]

2019 Design Trends

Ring out the old and bring in the new… or is it everything old is new again? Regardless it’s a brand-new year and a fresh start. It’s always an exciting time for designers because we get to see the predictions of what the hot new trends for the year may be.