Entries by Kelly Hellickson


The Power of Trade Shows – and the Power of a Creative Booth Draw

There are many factors that contribute to a company’s continued success. But what about a company that is dipping its toes into the deep end of a new landscape vertical or taking on a new suite of products and services?  Visibility is key, and brand education and awareness are pivotal to get in front of the right audience at the right time. This is where attending trade shows not only enters […]


OnBoarding Loyalty – Experience Matters

Financial institutions spend more money acquiring new customers and members than they do marketing to their current clientele. According to 1st Financial Training Services, a front-line training organization for banks and credit unions, it costs approximately six to eight times more to gain new customers than it does to keep current customers.  Approximately 25 percent […]

MAC 2018 – Chartwell’s First National Show!

Well, we did it! We attended the MAC (Marketing Association for Credit Unions) 2018 Conference for the first time, representing Chartwell Agency. Fellow Chartwellian Emily Hartzog and I flew to San Diego, stayed in the Gaslamp District and wo–manned the Chartwell booth as sponsors of the conference. The opportunity itself was incredible, and the knowledge I gained as […]

The 5 w’s of networking through associations.

Eleven years ago, I participated in the American Bankers Association conference in Denver.  It was my first time at a trade show as a vendor, lobbying for visibility and the opportunity to professionally represent my company.  It was a five-day whirlwind of lunching, learning and the most powerful networking I had ever experienced up until […]