Entries by Karli Smith

Dress Up Your Marketing Strategy for Halloween

Well, it wouldn’t be October if I didn’t write a Halloween themed blog. I had such a sweet time writing “If Your Marketing Strategies Were Halloween Candy,” and a killer time drafting, “Is Your Marketing Plan Straight Out of a Horror Movie,” I figured I would take a stab at another. This time I will […]

Get Social: Tips for a Successful Social Media Strategy

According to HubSpot’s annual, State of Marketing Report 2021, “the No. 1 way companies are approaching marketing is social media, suggesting that personalized marketing and conversational marketing is the preferred approach.” And according to Pew Research 53% of Americans get their news from social media which tells us that people like to use social media […]

Six Telehealth Marketing Tips

Over the last year healthcare organizations have had to either fast track a telehealth strategy and implementation or enhance an existing offering to continue to offer services in a safe manner and continue to meet the needs of patients. As my colleague Melissa Westphal shared in an earlier blog, the use of telehealth or telemedicine […]

Patient Experience Remains a Priority in Healthcare

Providing exceptional patient experience is critical in today’s healthcare market. Not only does a great experience provide value to the patient and their family, but it results in better health outcomes. Leading healthcare organizations have focused on customer experience for decades. As we see the push shift from volume- to value-based care, all healthcare organizations […]

Is Your Marketing Plan Straight Out of a Horror Movie?

Horror movies: some love them, others can’t get through one without covering their eyes. Either way, I think we can all agree that none of us can get through one without yelling or throwing the remote at the TV. Oftentimes, we are left scratching our heads by characters’ actions, as humorously illustrated in this Geico […]

Continue to Prioritize Relationships This Year

Marketers, like everyone else, have seen a lot of change over the course of the last six months. While strategies, tactics, and budgets have had to be flexible, one thing should have remained at the top of the priority list – relationships. In my blog post from January, I talked about how marketers should always […]

5 Common Healthcare Marketing Mistakes to Avoid

Healthcare marketing like the healthcare industry itself, can be challenging and complicated. With intense competition, changing consumer behaviors, and online sources becoming the norm for individuals looking for healthcare, it’s a difficult task to ensure you are standing apart and sharing the right message with the right audience at the right time. When creating your […]

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Healthcare Marketing FAQs: COVID Edition

Our last Chartwell Agency Lunch Bites webinar focused on answering many common questions we received throughout the series, but also on questions we have heard from clients and colleagues around how to manage marketing during the COVID-19 pandemic. One of our areas of specialty is healthcare, so many of the questions we heard were on […]

Communication Best Practices: Unfamiliar Waters

All of us are navigating uncharted waters right now and communicators are certainly not exempt. We are being looked to for guidance on how to communicate to customers, what messages to share and how to adjust current marketing campaigns. You won’t find examples of communication around the current situation in any agency’s portfolio. While we […]