Entries by Karli Smith

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Healthcare Marketing Plans: Five Essentials

While healthcare marketing is unique and can be challenging, the key strategies organizations should consider in their healthcare marketing plans are much like other industries and there are several basics that all healthcare organizations should incorporate. Conduct your research. With an increase in competition and cost paired with the desire for good customer experience, consumers […]


Dress Up Your Marketing Strategy for Halloween

Well, it wouldn’t be October if I didn’t write a Halloween themed blog. I had such a sweet time writing “If Your Marketing Strategies Were Halloween Candy,” and a killer time drafting, “Is Your Marketing Plan Straight Out of a Horror Movie,” I figured I would take a stab at another. This time I will […]


Get Social: Tips for a Successful Social Media Strategy

According to HubSpot’s annual, State of Marketing Report 2021, “the No. 1 way companies are approaching marketing is social media, suggesting that personalized marketing and conversational marketing is the preferred approach.” And according to Pew Research 53% of Americans get their news from social media which tells us that people like to use social media […]

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Six Telehealth Marketing Tips

Over the last year healthcare organizations have had to either fast track a telehealth strategy and implementation or enhance an existing offering to continue to offer services in a safe manner and continue to meet the needs of patients. As my colleague Melissa Westphal shared in an earlier blog, the use of telehealth or telemedicine […]

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Patient Experience Remains a Priority in Healthcare

Providing exceptional patient experience is critical in today’s healthcare market. Not only does a great experience provide value to the patient and their family, but it results in better health outcomes. Leading healthcare organizations have focused on customer experience for decades. As we see the push shift from volume- to value-based care, all healthcare organizations […]


Is Your Marketing Plan Straight Out of a Horror Movie?

Horror movies: some love them, others can’t get through one without covering their eyes. Either way, I think we can all agree that none of us can get through one without yelling or throwing the remote at the TV. Oftentimes, we are left scratching our heads by characters’ actions, as humorously illustrated in this Geico […]