Entries by Karli Smith

Is Your Marketing Plan Straight Out of a Horror Movie?

Horror movies: some love them, others can’t get through one without covering their eyes. Either way, I think we can all agree that none of us can get through one without yelling or throwing the remote at the TV. Oftentimes, we are left scratching our heads by characters’ actions, as humorously illustrated in this Geico […]

Continue to Prioritize Relationships This Year

Marketers, like everyone else, have seen a lot of change over the course of the last six months. While strategies, tactics, and budgets have had to be flexible, one thing should have remained at the top of the priority list – relationships. In my blog post from January, I talked about how marketers should always […]

5 Common Health Care Marketing Mistakes to Avoid

Health care marketing, like the health care industry itself, can be challenging and complicated. With intense competition, changing consumer behaviors, and online sources becoming the norm for individuals looking for health care, it’s a difficult task to ensure you are standing apart and sharing the right message with the right audience at the right time. […]

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Healthcare Marketing FAQs: COVID Edition

Our last Chartwell Agency Lunch Bites webinar focused on answering many common questions we received throughout the series, but also on questions we have heard from clients and colleagues around how to manage marketing during the COVID-19 pandemic. One of our areas of specialty is health care, so many of the questions we heard were […]

Communication Best Practices: Unfamiliar Waters

All of us are navigating uncharted waters right now and communicators are certainly not exempt. We are being looked to for guidance on how to communicate to customers, what messages to share and how to adjust current marketing campaigns. You won’t find examples of communication around the current situation in any agency’s portfolio. While we […]

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Developing Your Customer Journey with Conversation Hearts

Popular during February, Conversation Hearts are crunchy, chalky, colorful heart-shaped candies people either love or hate. Each heart is stamped with a short, sometimes witty, message or saying that has evolved with the generations and technology – from “Be Mine” to “Text Me.” With the candies making a big comeback this year, the messages on […]

Make Client Relationships a Priority in 2020

At Chartwell Agency, we make relationships with our clients a priority. In marketing and communications and any industry, you should always strive to be known as a trusted advisor rather than just a “vendor.” Building strong relationships takes work, but it’s really no different than your personal relationships, as the same components apply. Below are […]

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If Your Marketing Strategies Were Halloween Candy

Halloween means different things to different people. To some, Halloween is about costumes and scary yard displays. To others, it may mean carving pumpkins and haunted houses. To me, it’s about candy. It’s about the only time of year that I crave and eat it. I don’t know if it’s because the pieces are snack […]

Maximizing Your Community Outreach Efforts

Engaging and showing value through community outreach is key to developing relationships with your current and potential customers, spreading the word and enhancing credibility. Outreach is personal and provides the opportunity for individuals within your organization to directly engage with potential customers. The face-to-face nature of this strategy also helps you start to build trust […]