Entries by Melissa Westphal

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Learn About and Listen to Your Audience

Patience is an overlooked virtue in the world of marketing and communications. I know that’s not a popular sentiment, especially in our fast-paced, mobile-first, Google-everything world. Are you one of the people checking your smartphone an average of 52 times per day? Digital marketing understandably was front and center at two great conferences Chartwell Agency […]

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Get real about your messaging

It’s time for another advertising appreciation blog, this time courtesy of Coors Light. I instantly fell in love with one of the company’s most recent commercials titled, “The Official Beer of Being Done Wearing a Bra.” The commercial features a woman returning home, presumably after a long day at work. She drops her purse, kicks […]

Don’t Shelve Your Content Strategy

You’ll often hear those of us at Chartwell Agency preaching the important role content plays in marketing and communications strategies. Really – in just a quick search of our website, you can find us blogging about it here and there and here. Good content should be the foundation of everything you do, from websites to […]

Be Mindful of Marketing with Consistency

Good content is the foundation of good marketing, whether that’s messaging for an advertising campaign or a blog for your website.  Creating content means that most of us in the industry spend a lot of time writing and editing. One of my pet peeves – and tell me if you agree – when editing content is lack of consistency.  I’ve written before about my affinity, as […]

Create Content That Matters

On Monday, my social media feeds were dominated with friends and celebrities sharing stories about the death of actor Luke Perry.   Perry, famous for playing Dylan McKay on the popular 1990s TV show “Beverly Hills, 90210,” had what was described as a “massive” stroke last week. With the heartthrob looks of James Dean and a mega star power, he was unforgettable for […]

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Don’t silence your differentiators

It’s not often a commercial makes me laugh, rewind and encourage others to watch. That’s exactly what happened when I saw this ad for the Google Pixel 3, the company’s latest phone model. The ad features several shots of people trying to squeeze in together to take selfies and the common problem of everyone not […]

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Nike ad generates emotion and marketing lessons

Marketing has dominated headlines during the past week thanks to one ad by one major company: Nike. The company so easily recognized for its swoosh logo, “Just Do It” tagline, shoes and apparel dropped a bombshell of a commercial last week narrated by controversial NFL star Colin Kaepernick. In a Facebook post, Adweek dubbed it, […]

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Writing: Do It with Style

A few months back, our Office Manager Elizabeth Lazdins emailed me to say our Associated Press Stylebook online subscription was live and ready to be used. The word geek in me was tremendously excited. I quickly added the link to my website favorites and reference the site almost every day. In my former life as […]