Entries by Melissa Westphal

Tell a story that’s personal

Storytelling has been on my mind the past two weeks. That’s because my dad passed away April 25 after battling pancreatic cancer for about two years. I’m a writer by trade but nothing really prepares you for writing an obituary about someone you love. Nevertheless, that’s what I found myself doing during the car ride […]

Content Tips: Check and Recheck

As I would yell questions across the newspaper newsrooms where I used to work, many a wise editor would respond with, “Look it up.” In fact, I think that phrase harkens back to school librarians who would say the same thing to us as junior high or high school students researching projects and papers. It […]

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It’s Our First Vlog!

Welcome to 2021 and congratulations on making it through 2020.

If we haven’t said it lately, thank you for taking time to visit our website and check out our blog.

Hello to all the new visitors out there. If you’ve been here before, this particular blog might look a little different (spoiler – it’s the video).

Plan For The Unplanned In Healthcare

The COVID-19 pandemic has both underscored the importance of healthcare and challenged it in unexpected ways this year. Many hospitals and health systems were full of COVID patients and struggling with procuring personal protective equipment (PPE) and ventilators necessary to treat these individuals. On the flip side, many communities reduced or shut down nonemergency medical […]

Keep Content Stress Free

Back in my newspaper reporter days, I remember thinking everybody could write. I was surrounded by writers and writing every day. It wasn’t until I left and entered the communications/marketing world that I saw writing can cause serious anxiety for some people, akin to public speaking. We write a lot of content on behalf of […]

Commercials That Connect Still Need Action

The best commercials spark conversation, and there’s a series of TV ads that still make me smile each time I see them and keep coming up in conversation with friends and family. Those would be the “Dr. Rick” commercials for Progressive Insurance. The fictional “Parenta-Life Coach” and author of “Un-Becoming Your Parents” works with new […]

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Proper Messaging Key for Return to In-person Patient Visits

We know COVID-19 restrictions and precautions are still in place, but most states are taking gradual steps to increase various activities that were disrupted by the pandemic. Healthcare providers had to put a hard stop to elective procedures in March to prevent the spread of coronavirus. Hospitals focused on treating COVID patients and emergencies, and […]

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Keep Evaluating the Patient Experience

Healthcare consumers continue to change the landscape for the medical system as we know it. We know they want more access to online options, whether that’s telehealth or online appointment scheduling. And many people still jump online to Google, Facebook, and Yelp to share their experiences,  good and bad. While not every patient interaction can […]

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Improving Online Healthcare: Make Sure It Works

When you’re sick or you have questions about a medical issue, you want solutions and answers quickly – if not immediately. Digital technology has allowed hospitals and health systems to extend their interactions with current and prospective patients through tools such as online appointment schedulers and chatbots. They’re convenient ways to generate leads by helping […]