Entries by

,

It’s Our First Vlog!

Welcome to 2021 and congratulations on making it through 2020.

If we haven’t said it lately, thank you for taking time to visit our website and check out our blog.

Hello to all the new visitors out there. If you’ve been here before, this particular blog might look a little different (spoiler – it’s the video).

Plan For The Unplanned In Healthcare

The COVID-19 pandemic has both underscored the importance of healthcare and challenged it in unexpected ways this year. Many hospitals and health systems were full of COVID patients and struggling with procuring personal protective equipment (PPE) and ventilators necessary to treat these individuals. On the flip side, many communities reduced or shut down nonemergency medical […]

Keep Content Stress Free

Back in my newspaper reporter days, I remember thinking everybody could write. I was surrounded by writers and writing every day. It wasn’t until I left and entered the communications/marketing world that I saw writing can cause serious anxiety for some people, akin to public speaking. We write a lot of content on behalf of […]

Commercials That Connect Still Need Action

The best commercials spark conversation, and there’s a series of TV ads that still make me smile each time I see them and keep coming up in conversation with friends and family. Those would be the “Dr. Rick” commercials for Progressive Insurance. The fictional “Parenta-Life Coach” and author of “Un-Becoming Your Parents” works with new […]

,

Proper Messaging Key for Return to In-person Patient Visits

We know COVID-19 restrictions and precautions are still in place, but most states are taking gradual steps to increase various activities that were disrupted by the pandemic. Healthcare providers had to put a hard stop to elective procedures in March to prevent the spread of coronavirus. Hospitals focused on treating COVID patients and emergencies, and […]

,

Keep Evaluating the Patient Experience

Healthcare consumers continue to change the landscape for the medical system as we know it. We know they want more access to online options, whether that’s telehealth or online appointment scheduling. And many people still jump online to Google, Facebook, and Yelp to share their experiences,  good and bad. While not every patient interaction can […]

,

Improving Online Healthcare: Make Sure It Works

When you’re sick or you have questions about a medical issue, you want solutions and answers quickly – if not immediately. Digital technology has allowed hospitals and health systems to extend their interactions with current and prospective patients through tools such as online appointment schedulers and chatbots. They’re convenient ways to generate leads by helping […]

,

Learn About and Listen to Your Audience

Patience is an overlooked virtue in the world of marketing and communications. I know that’s not a popular sentiment, especially in our fast-paced, mobile-first, Google-everything world. Are you one of the people checking your smartphone an average of 52 times per day? Digital marketing understandably was front and center at two great conferences Chartwell Agency […]

,

Get real about your messaging

It’s time for another advertising appreciation blog, this time courtesy of Coors Light. I instantly fell in love with one of the company’s most recent commercials titled, “The Official Beer of Being Done Wearing a Bra.” The commercial features a woman returning home, presumably after a long day at work. She drops her purse, kicks […]