Economic development is the lifeblood to a region’s vitality and storytelling often gets a bad rap as “soft” marketing versus the more aggressive approach many ED organizations are known for overall. From chambers of commerce, economic development councils, industrial parks, associations, and municipalities and others, these organizations promote opportunities, drive investment, and share successes to […]
In 2022, Chartwell Agency will be celebrating its 20th year in business. It didn’t dawn on me until a team member mentioned it to me recently. How could that be? Didn’t I just establish PR Etc. – the precursor to our 2014 rebrand to Chartwell Agency – out of my home (at a time when working from home looked nothing like it does now)?
Chartwell Agency recently moved to a new office space (down the hall into a much sweeter suite!) and while it was a short physical move, there still was some extremely heavy work to do as we sifted through boxes of collateral, papers, tradeshow materials, and other such “we-cannot-throw-away” items. After 20 years in business and […]
Public schools, private schools, community colleges, and statewide universities all have one major objective in common: attracting students and increasing enrollment. But that’s where their similarities end. How they approach enhancing admissions can have stark differences. Those that are most successful lean into their authentic Brand (with a capital B), as my colleague Emily Hartzog […]
As schools focus on enrollment, here are four simple guidelines to improve your school marketing and grow your organization’s enrollment.
Every year around this time in the Midwest, I’m reminded that good things come to those who wait. And I’ve been waiting (somewhat patiently) for spring. It is arriving with green buds on trees, flowers poking through a brown ground, and the sun lasting a bit longer in the sky, elongating our days. It’s during […]
One of the many things close friends and family know about me is that I love to cook and bake. A lot. I spend many of my weekends planning what to make for the week ahead for my family. When life is normal, one of my most favorites things to do is host dinner parties.
Each year around this time, individuals from all levels of an organization gather to discuss the goals and budgets for the year ahead. For many who hunkered down to do this last fall, it’s almost laughable to think how the significant planning was quickly laid to the wayside in the first quarter of 2020. Travel […]
It’s a not-so-often-heard-of idiom called the “Raspberry Jam Rule”: The wider you spread it, the thinner it gets. This particularly applies to marketing in that the broader the audience you attempt to reach, the weaker the impact. When engaging with new clients, we take the time to get to know each of them, their business […]
During the past several months while we’ve sheltered in place, eaten more meals at home, and learned how to become teachers to our students while maintaining our full-time careers, there’s been another phenom that’s been happening in the world – organizational rebrands. Chartwell has been assisting several clients with their rebrands since early this year. […]