There has been much talk recently by academics, financial experts and politicians about a possible recession in the not-too-distance future. If you experienced the past recession and its impact on marketing dollars – or lack thereof – you may be thinking it’s time to make a plan on the approach your organization can take to […]
As I was helping my 8-year-old daughter with her math homework earlier this week, she asked if numbers really mattered, no matter what she decided to grow up to do in life. I initially thought it was a delay tactic to stray away from the word problems – which were never my favorite either – but […]
Each year around this time it happens. We say to ourselves – and others – where did the time go? How could it possibly be halfway through the calendar year already. Yet it is. And here we are. At Chartwell Agency, this is the time of the year where we regroup on our marketing efforts, […]
Once upon a time . . . It was the best of times, it was the worst of times . . . Call me Ishmael. The sun did not shine. It was too wet to play. So we sat in the house. All that cold, cold, wet day. These words always introduce a story to […]
We may not be the best marketing firm for you. Not expecting that statement from a CEO who seeks to continue to service clients and grow her firm, were you? Like all companies we seek to grow our revenue, but we won’t do it at the expense of taking on any/all clients or projects that […]
With the New Year already in full swing, so, too, are the numerous invitations for networking lunches and dinners. It’s an expected part of any business person’s life to attend these events, and, at times, they can get monotonous. But they also can provide awesome opportunities to gain new insight, network with new or familiar […]
Some of us relish this time of the year: strategic planning time. Like children anticipating and hoping for what may be under the tree on Christmas morning, we entrepreneurs look forward to the endless possibilities of the year ahead. For us, it really is the most wonderful time of the year. Every organization plans for […]
During the course of the past few weeks we’ve heard and viewed a lot of information about hurricanes. As a born and bred Midwesterner who lived in the south several years ago, when hurricanes and tropical storms devastated homes, I was intrigued by the amount of time there was to plan and prepare (days to […]
Even the best of ideas can go south sometimes. Rebecca Epperson offered her insight in a recent Money Inc blog about what to do when a promotion goes terribly wrong.
Remember Super Bowl XLVII in 2013? Like most, you probably don’t remember the opposing teams (Baltimore Ravens and San Francisco 49ers) or any details from the game (the 49ers won by the score of 34-31). Or even the halftime performer (Beyoncé). But what if I added in this detail: it’s the Super Bowl in which the lights went out for […]