Entries by Rebecca Epperson

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Marketing Into – and Through – a Recession

There has been much talk recently by academics, financial experts and politicians about a possible recession in the not-too-distance future. If you experienced the past recession and its impact on marketing dollars – or lack thereof – you may be thinking it’s time to make a plan on the approach your organization can take to […]

Numbers Do Matter

As I was helping my 8-year-old daughter with her math homework earlier this week, she asked if numbers really mattered, no matter what she decided to grow up to do in life. I initially thought it was a delay tactic to stray away from the word problems – which were never my favorite either – but […]

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Take the Time for a Mid-Year Marketing Checkup

Each year around this time it happens.  We say to ourselves – and others – where did the time go? How could it possibly be halfway through the calendar year already. Yet it is. And here we are. At Chartwell Agency, this is the time of the year where we regroup on our marketing efforts, […]

We May Not Be Your Best-Fit Marketing Firm

We may not be the best marketing firm for you. Not expecting that statement from a CEO who seeks to continue to service clients and grow her firm, were you? Like all companies we seek to grow our revenue, but we won’t do it at the expense of taking on any/all clients or projects that […]

Distracted by Tech? Be Purposeful About Focus

With the New Year already in full swing, so, too, are the numerous invitations for networking lunches and dinners. It’s an expected part of any business person’s life to attend these events, and, at times, they can get monotonous. But they also can provide awesome opportunities to gain new insight, network with new or familiar […]

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Capitalizing on News-Driven Topics Sets You Apart

Remember Super Bowl XLVII in 2013?  Like most, you probably don’t remember the opposing teams (Baltimore Ravens and San Francisco 49ers) or any details from the game (the 49ers won by the score of 34-31). Or even the halftime performer (Beyoncé).    But what if I added in this detail: it’s the Super Bowl in which the lights went out for […]