Entries by Rebecca Epperson


Storytelling is Vital for Economic Development Organizations

Economic development is the lifeblood to a region’s vitality and storytelling often gets a bad rap as “soft” marketing versus the more aggressive approach many ED organizations are known for overall. From chambers of commerce, economic development councils, industrial parks, associations, and municipalities and others, these organizations promote opportunities, drive investment, and share successes to […]

Sift Through Outdated Marketing Efforts

Chartwell Agency recently moved to a new office space (down the hall into a much sweeter suite!) and while it was a short physical move, there still was some extremely heavy work to do as we sifted through boxes of collateral, papers, tradeshow materials, and other such “we-cannot-throw-away” items.  After 20 years in business and […]


The ABC’s of School Branding Efforts that Make the Grade

Public schools, private schools, community colleges, and statewide universities all have one major objective in common: attracting students and increasing enrollment. But that’s where their similarities end. How they approach enhancing admissions can have stark differences. Those that are most successful lean into their authentic Brand (with a capital B), as my colleague Emily Hartzog […]

Polish your Marketing in Spring-Cleaning Efforts

Every year around this time in the Midwest, I’m reminded that good things come to those who wait. And I’ve been waiting (somewhat patiently) for spring. It is arriving with green buds on trees, flowers poking through a brown ground, and the sun lasting a bit longer in the sky, elongating our days. It’s during […]


Cooking Up Successful Marketing

One of the many things close friends and family know about me is that I love to cook and bake. A lot. I spend many of my weekends planning what to make for the week ahead for my family. When life is normal, one of my most favorites things to do is host dinner parties.

Don’t Spread Your Marketing Message Too Thin

It’s a not-so-often-heard-of idiom called the “Raspberry Jam Rule”: The wider you spread it, the thinner it gets. This particularly applies to marketing in that the broader the audience you attempt to reach, the weaker the impact. When engaging with new clients, we take the time to get to know each of them, their business […]

Rebranding in a Pandemic? That Is the Question. What’s the Answer?

During the past several months while we’ve sheltered in place, eaten more meals at home, and learned how to become teachers to our students while maintaining our full-time careers, there’s been another phenom that’s been happening in the world – organizational rebrands. Chartwell has been assisting several clients with their rebrands since early this year. […]