Entries by Rebecca Epperson

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Take the Time for a Mid-Year Marketing Checkup

Each year around this time it happens.  We say to ourselves – and others – where did the time go? How could it possibly be halfway through the calendar year already. Yet it is. And here we are. At Chartwell Agency, this is the time of the year where we regroup on our marketing efforts, […]

We May Not Be Your Best-Fit Marketing Firm

We may not be the best marketing firm for you. Not expecting that statement from a CEO who seeks to continue to service clients and grow her firm, were you? Like all companies we seek to grow our revenue, but we won’t do it at the expense of taking on any/all clients or projects that […]

Distracted by Tech? Be Purposeful About Focus

With the New Year already in full swing, so, too, are the numerous invitations for networking lunches and dinners. It’s an expected part of any business person’s life to attend these events, and, at times, they can get monotonous. But they also can provide awesome opportunities to gain new insight, network with new or familiar […]

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Capitalizing on News-Driven Topics Sets You Apart

Remember Super Bowl XLVII in 2013?  Like most, you probably don’t remember the opposing teams (Baltimore Ravens and San Francisco 49ers) or any details from the game (the 49ers won by the score of 34-31). Or even the halftime performer (Beyoncé).    But what if I added in this detail: it’s the Super Bowl in which the lights went out for […]

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Every Great Strategy Starts with a Destination in Mind

In my previous blog post I “teased” the idea of changes coming from Chartwell Agency, and today, we officially launched those changes with new branding – including a new website and collateral – and an enhanced focus on our key service lines and industries. The updated branding also reflects our service areas of expertise to […]

Enhancing the brand – it’s not just for clients anymore.

We take great pride and strides in ensuring we are listening to our clients (and potential clients) to understand their business challenges and developing strategic plans and implementing marketing tactics to address and exceed expectations to impact their revenue, brand, and organizational outcomes. We believe in each client for whom we work and enjoy every […]