Once upon a time . . . It was the best of times, it was the worst of times . . . Call me Ishmael. The sun did not shine. It was too wet to play. So we sat in the house. All that cold, cold, wet day. These words always introduce a story to […]
We may not be the best marketing firm for you. Not expecting that statement from a CEO who seeks to continue to service clients and grow her firm, were you? Like all companies we seek to grow our revenue, but we won’t do it at the expense of taking on any/all clients or projects that […]
With the New Year already in full swing, so, too, are the numerous invitations for networking lunches and dinners. It’s an expected part of any business person’s life to attend these events, and, at times, they can get monotonous. But they also can provide awesome opportunities to gain new insight, network with new or familiar […]
Some of us relish this time of the year: strategic planning time. Like children anticipating and hoping for what may be under the tree on Christmas morning, we entrepreneurs look forward to the endless possibilities of the year ahead. For us, it really is the most wonderful time of the year. Every organization plans for […]
During the course of the past few weeks we’ve heard and viewed a lot of information about hurricanes. As a born and bred Midwesterner who lived in the south several years ago, when hurricanes and tropical storms devastated homes, I was intrigued by the amount of time there was to plan and prepare (days to […]
Even the best of ideas can go south sometimes. Rebecca Epperson offered her insight in a recent Money Inc blog about what to do when a promotion goes terribly wrong.
Remember Super Bowl XLVII in 2013? Like most, you probably don’t remember the opposing teams (Baltimore Ravens and San Francisco 49ers) or any details from the game (the 49ers won by the score of 34-31). Or even the halftime performer (Beyoncé). But what if I added in this detail: it’s the Super Bowl in which the lights went out for […]
In my previous blog post I “teased” the idea of changes coming from Chartwell Agency, and today, we officially launched those changes with new branding – including a new website and collateral – and an enhanced focus on our key service lines and industries. The updated branding also reflects our service areas of expertise to […]
We take great pride and strides in ensuring we are listening to our clients (and potential clients) to understand their business challenges and developing strategic plans and implementing marketing tactics to address and exceed expectations to impact their revenue, brand, and organizational outcomes. We believe in each client for whom we work and enjoy every […]