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Cooking Up Successful Marketing

One of the many things close friends and family know about me is that I love to cook and bake. A lot. I spend many of my weekends planning what to make for the week ahead for my family. When life is normal, one of my most favorites things to do is host dinner parties.

Don’t Spread Your Marketing Message Too Thin

It’s a not-so-often-heard-of idiom called the “Raspberry Jam Rule”: The wider you spread it, the thinner it gets. This particularly applies to marketing in that the broader the audience you attempt to reach, the weaker the impact. When engaging with new clients, we take the time to get to know each of them, their business […]

Rebranding in a Pandemic? That Is the Question. What’s the Answer?

During the past several months while we’ve sheltered in place, eaten more meals at home, and learned how to become teachers to our students while maintaining our full-time careers, there’s been another phenom that’s been happening in the world – organizational rebrands. Chartwell has been assisting several clients with their rebrands since early this year. […]

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Tips for Current Real-World (Video) Media Interviews

During the course of our agency’s 20 years, we’ve provided clients insight and advice to assist them in conducting media interviews. Most of our media training is focused on message delivery and specific techniques to instill confidence in the interviewee so they can share relevant information. In recent months, a phenomenon which was mostly only […]

Lean Into the “New Normal” to Grow Business During COVID-19

I don’t have to tell you it’s a new day and new way to do business. Every email, every social media post, and every notice begins with similar messaging on how the organization or business is suspending, changing or cancelling their hours, services, capabilities and events. The impact on our business and social lives also […]

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Marketing Into – and Through – a Recession

There has been much talk recently by academics, financial experts and politicians about a possible recession in the not-too-distance future. If you experienced the past recession and its impact on marketing dollars – or lack thereof – you may be thinking it’s time to make a plan on the approach your organization can take to […]