One of the many things close friends and family know about me is that I love to cook and bake. A lot. I spend many of my weekends planning what to make for the week ahead for my family. When life is normal, one of my most favorites things to do is host dinner parties.
Each year around this time, individuals from all levels of an organization gather to discuss the goals and budgets for the year ahead. For many who hunkered down to do this last fall, it’s almost laughable to think how the significant planning was quickly laid to the wayside in the first quarter of 2020. Travel […]
It’s a not-so-often-heard-of idiom called the “Raspberry Jam Rule”: The wider you spread it, the thinner it gets. This particularly applies to marketing in that the broader the audience you attempt to reach, the weaker the impact. When engaging with new clients, we take the time to get to know each of them, their business […]
During the past several months while we’ve sheltered in place, eaten more meals at home, and learned how to become teachers to our students while maintaining our full-time careers, there’s been another phenom that’s been happening in the world – organizational rebrands. Chartwell has been assisting several clients with their rebrands since early this year. […]
During the course of our agency’s 20 years, we’ve provided clients insight and advice to assist them in conducting media interviews. Most of our media training is focused on message delivery and specific techniques to instill confidence in the interviewee so they can share relevant information. In recent months, a phenomenon which was mostly only […]
With more than 40 days of stay-at-home orders under our belt for most of the country, and a majority of businesses either closed – or at the very least, doing business in a new way – clouds are beginning to shift from “how to conduct business under a quarantine” to “how do we begin to […]
I don’t have to tell you it’s a new day and new way to do business. Every email, every social media post, and every notice begins with similar messaging on how the organization or business is suspending, changing or cancelling their hours, services, capabilities and events. The impact on our business and social lives also […]
I recently attended a conference for the education industry – one of our areas of focus – and found it interesting that a familiar theme was used throughout the event: engagement. We often consider the need for employee and customer engagement as a term used for corporations or consumer product companies but less often as […]
We are often asked what separates our organization from a competitor. It’s a fair question and one that we ask of potential business partners as well. We’re a boutique marketing firm which means we are small in size, selective on the clients we take on, and passionately invested in customer outcomes. It also means we […]
There has been much talk recently by academics, financial experts and politicians about a possible recession in the not-too-distance future. If you experienced the past recession and its impact on marketing dollars – or lack thereof – you may be thinking it’s time to make a plan on the approach your organization can take to […]