Graduate to Better School Marketing to Grow Your Organization’s Enrollment
As schools focus on enrollment, here are four simple guidelines to improve your school marketing and grow your organization’s enrollment.
Rebecca is president and founder of Chartwell Agency. She has more then 30 years of corporate communications, public relations, and marketing experience. FUN FACT: Never met a wine she didn’t like!
As schools focus on enrollment, here are four simple guidelines to improve your school marketing and grow your organization’s enrollment.
Every year around this time in the Midwest, I’m reminded that good things come to those who wait. And I’ve been waiting (somewhat patiently) for spring. It is arriving with green buds on trees, flowers poking through a brown ground, and the sun lasting a bit longer in the sky, elongating our days. It’s during […]
One of the many things close friends and family know about me is that I love to cook and bake. A lot. I spend many of my weekends planning what to make for the week ahead for my family. When life is normal, one of my most favorites things to do is host dinner parties.
Each year around this time, individuals from all levels of an organization gather to discuss the goals and budgets for the year ahead. For many who hunkered down to do this last fall, it’s almost laughable to think how the significant planning was quickly laid to the wayside in the first quarter of 2020. Travel […]
It’s a not-so-often-heard-of idiom called the “Raspberry Jam Rule”: The wider you spread it, the thinner it gets. This particularly applies to marketing in that the broader the audience you attempt to reach, the weaker the impact. When engaging with new clients, we take the time to get to know each of them, their business […]
During the past several months while we’ve sheltered in place, eaten more meals at home, and learned how to become teachers to our students while maintaining our full-time careers, there’s been another phenom that’s been happening in the world – organizational rebrands. Chartwell has been assisting several clients with their rebrands since early this year. […]
During the course of our agency’s 20 years, we’ve provided clients insight and advice to assist them in conducting media interviews. Most of our media training is focused on message delivery and specific techniques to instill confidence in the interviewee so they can share relevant information. In recent months, a phenomenon which was mostly only […]
With more than 40 days of stay-at-home orders under our belt for most of the country, and a majority of businesses either closed – or at the very least, doing business in a new way – clouds are beginning to shift from “how to conduct business under a quarantine” to “how do we begin to […]
I don’t have to tell you it’s a new day and new way to do business. Every email, every social media post, and every notice begins with similar messaging on how the organization or business is suspending, changing or cancelling their hours, services, capabilities and events. The impact on our business and social lives also […]
I recently attended a conference for the education industry – one of our areas of focus – and found it interesting that a familiar theme was used throughout the event: engagement. We often consider the need for employee and customer engagement as a term used for corporations or consumer product companies but less often as […]
contact us
repperson@chartwellagency.com
Rockford
Chartwell Agency
120 West State Street, Suite 305
Rockford, IL 61101
(815) 282-9976
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