Commercials That Connect Still Need Action

The best commercials spark conversation, and there’s a series of TV ads that still make me smile each time I see them and keep coming up in conversation with friends and family. Those would be the “Dr. Rick” commercials for Progressive…
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A Website Design to Better Meet TODAY’s Consumer

Right now, your marketing and communications efforts should be on your website design, content and navigation. Now more than ever, people are spending more time online. The increase in digital engagement has been driven by the pandemic and…

Blush and Bashful (Or Pink and Pink)

I have a confession. I’m obsessed with colors. Okay, okay. I know what you’re thinking. “Occupational hazard. After all, you’re an art director, right?” Fair enough. However, I’m not talking about your garden-variety professional…

5 Common Health Care Marketing Mistakes to Avoid

Health care marketing, like the health care industry itself, can be challenging and complicated. With intense competition, changing consumer behaviors, and online sources becoming the norm for individuals looking for health care, it’s a difficult…
Differentiator

Let Your Differentiator Shine

One of my colleagues recently made a comment that people don’t think they’re creative because they can’t do graphic design, while forgetting that creativity doesn’t fit into one box or another. You’re not any less creative because…

Should We Be Blogging? Yes, and Here’s Why!

At Chartwell Agency, we help clients redesign or refresh websites often. Invariably, we have the conversation about THE BLOG. “Do we really need a blog?” “If we have one, how often do we need to create new content?” “Does anyone even…
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Tips for Current Real-World (Video) Media Interviews

During the course of our agency’s 20 years, we’ve provided clients insight and advice to assist them in conducting media interviews. Most of our media training is focused on message delivery and specific techniques to instill confidence…
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Proper Messaging Key for Return to In-person Patient Visits

We know COVID-19 restrictions and precautions are still in place, but most states are taking gradual steps to increase various activities that were disrupted by the pandemic. Health care providers had to put a hard stop to elective procedures…
marketing review
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A Mid-year Marketing Review

The first half of 2020 has been quite the ride! Our daily habits and lives were disrupted. We experienced uncertainty, fear and (lots of) change. Despite these challenges, we learned how to be more resilient, agile and patient. What we thought…
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Designing in These Times

At the beginning of March 2020, most of our clients were in full swing with their Q2 marketing programs and plans. Messaging and creative were developed and ready to rock ‘n’ roll. We were heading into the fun advertising seasons of spring…