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Learn About and Listen to Your Audience

Patience is an overlooked virtue in the world of marketing and communications. I know that’s not a popular sentiment, especially in our fast-paced, mobile-first, Google-everything world. Are you one of the people checking your smartphone…
marketing strategies were like Halloween candy
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If Your Marketing Strategies Were Halloween Candy

Halloween means different things to different people. To some, Halloween is about costumes and scary yard displays. To others, it may mean carving pumpkins and haunted houses. To me, it’s about candy. It’s about the only time of year…
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Research Now to Avoid Headaches Later

“An ounce of prevention is worth a pound of cure.” Benjamin Franklin Developing and creating a marketing campaign can be a very time-consuming and expensive process. They can be months or years in the making and can carry large budgets…
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Training as a Perk? Absolutely!

Today, millennials make up a larger percentage of our workforce than any other generation, so it’s no wonder that HR professionals and business leaders are interested in learning more about what makes this group of knowledge workers tick.…
recession marketing
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Marketing Into – and Through – a Recession

There has been much talk recently by academics, financial experts and politicians about a possible recession in the not-too-distance future. If you experienced the past recession and its impact on marketing dollars – or lack thereof – you…
owned media
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Don’t Just Earn Media, Own It

While media relations plays an important role in a well-rounded public relations strategy, consider adding additional communications strategies to your toolbox, including owned media.   A successful communications strategy employs earned…
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You Had Me at Pumpkin Spice

I love Fall. It’s my jam. Apples, gourds, orange, brown, I live to decorate around it. I leave summer to the people with no sweat glands. Give me crisp, cool air; my favorite cardigan; the crunch of leaves under foot, and dare I say it……
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Get real about your messaging

It’s time for another advertising appreciation blog, this time courtesy of Coors Light. I instantly fell in love with one of the company’s most recent commercials titled, “The Official Beer of Being Done Wearing a Bra.” The commercial…

Maximizing Your Community Outreach Efforts

Engaging and showing value through community outreach is key to developing relationships with your current and potential customers, spreading the word and enhancing credibility. Outreach is personal and provides the opportunity for individuals…
Reviews

Customer Reviews: Making the Ask is Important

With the ability to shop around for everything from televisions to health care services, reviews are more important than ever. As technology continues to expand, access to information is literally at our fingertips. I have stood in front of…