Timeless Bank & Credit Union Marketing Trends

Social media, blogs, community outreach, advertising, website content, video development, oh my! How can financial marketing teams today manage their time and resources to effectively attract new clients and drive growth? Hint: Less is more.…
Marvel Universe and Content Strategy

What the Marvel Universe Taught Me About Content Strategy

A Lesson in Knowing, Understanding and Growing your Audiences Show of hands - how many of you saw Spiderman: No Way Home and thought “Wow, that movie taught me so much about content strategy!”   Just me? Well ok, hear me out. As…

Marketing Resolution for 2022: More Video, Part 1

A few years ago, Chartwell anticipated the boom in video for marketing. We prepared our clients, as well as launched our very own series of videos, to stay far ahead of the curve. Since that time, video use in marketing has exploded and shows…

Color of the Year 2022

Let’s greet the new year with a periwinkle and a smile. The color of the year is here! Very Peri! A fresh, energetic periwinkle to usher in, hopefully, a more optimistic year. This projected color will start to become influential and present…
career in marketing

A Few of My Favorite Things About a Career in Marketing

A career in marketing is fun and exciting. Each day brings a new project, interaction, and challenge. In the spirit of the season, I am sharing a few of my favorite things about working in the marketing field.   Seeing Your Ideas Come…

Public Relations Myths and the Real Strategies Behind Them

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https://youtu.be/Br2t5KTwXJ8 When I started at Chartwell Agency, I had no experience working for a public relations and marketing agency. My knowledge of public relations came from television with limited exposure at work. This created…

The Difference Between Strategic Planning and Annual Planning (And Why You Need Both)

What is the difference between strategic planning and annual planning? If you’re not sure, or your organization uses one document for both, keep reading! There’s a significant difference between the goals and uses of a strategic plan, which…

Social Media Snack: How to Know When Your Facebook Posts Need a Little (or Big) Boost, Pt. 2

We know you’re always hungry for more tips and tricks to improving your social media presence, which is why the Chartwell team is returning for another Social Media Snack. Social media is an enormous asset to your brand, and we hope this…

Social Media Snack: Optimize Your Organic Reach with these Facebook Tips

The Chartwell team is back for another Social Media Snack, where we offer bite-size tips to help you maximize your social media presence.Social media best practices, like posting on the right day and time, should be part of your social media…

Combatting the Great Resignation: Tips for Marketing and Communications Teams

In the most recent employment data from the U.S. Bureau of Labor Statistics, 4.3 million Americans quit their job in August 2021. This is a record-high rate, with the most people quitting their jobs in the south and Midwest regions of the country.…