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Engagement: The Great Differentiator for Schools – and All Businesses

I recently attended a conference for the education industry – one of our areas of focus – and found it interesting that a familiar theme was used throughout the event: engagement. We often consider the need for employee and customer engagement…
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Improving Online Health Care: Make Sure It Works

When you’re sick or you have questions about a medical issue, you want solutions and answers quickly – if not immediately. Digital technology has allowed hospitals and health systems to extend their interactions with current and prospective…
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Digital Agility: How it Can Help Your Business in 2020

Change is happening faster than ever before, and online advertising is no exception. Online advertising makes it easier than ever to adjust – almost instantaneously – to customers’ needs, industry trends and to any changes in your competitors’…

Creating An Effective Trade Show Presence

Few things light a fire inside a marketer’s soul quite like a trade show. What could be better than getting out of the office and spending some quality time showing off your company’s capabilities or products, while networking with a bunch…

Make Client Relationships a Priority in 2020

At Chartwell Agency, we make relationships with our clients a priority. In marketing and communications and any industry, you should always strive to be known as a trusted advisor rather than just a “vendor.” Building strong relationships…
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Six Tips for a Great Retreat

Recently, Chartwell closed for the day for our quarterly retreat. We hold them regularly, each one with a particular focus. Instead of just looking at a retreat as a day off work as many people do, I always find myself mentally exhausted but…
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Important Lessons About Health Care Marketing Learned at the Thanksgiving Table

It’s that time of year again – when families gather, dishes are passed, stories are told (or retold), and we take a moment to connect around the table with those we love. It’s also the time of year when organizations are making plans and…

Is Bigger Always Better? Questions to Ask When Selecting Your Marketing Partner

We are often asked what separates our organization from a competitor. It’s a fair question and one that we ask of potential business partners as well. We’re a boutique marketing firm which means we are small in size, selective on the clients…
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Learn About and Listen to Your Audience

Patience is an overlooked virtue in the world of marketing and communications. I know that’s not a popular sentiment, especially in our fast-paced, mobile-first, Google-everything world. Are you one of the people checking your smartphone…
marketing strategies were like Halloween candy
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If Your Marketing Strategies Were Halloween Candy

Halloween means different things to different people. To some, Halloween is about costumes and scary yard displays. To others, it may mean carving pumpkins and haunted houses. To me, it’s about candy. It’s about the only time of year…