Communication Best Practices: Unfamiliar Waters

All of us are navigating uncharted waters right now and communicators are certainly not exempt. We are being looked to for guidance on how to communicate to customers, what messages to share and how to adjust current marketing campaigns. You…
working from home

Lessons Learned: Working from Home During the COVID-19 Crisis

With a shelter-in-place order in effect in Illinois until April 7, our headquarter office is working from home. While our ROWE environment has made the transition seamless for most of the team, I’ve undergone the biggest switch from on-site…

Lean Into the “New Normal” to Grow Business During COVID-19

I don’t have to tell you it’s a new day and new way to do business. Every email, every social media post, and every notice begins with similar messaging on how the organization or business is suspending, changing or cancelling their hours,…
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Data Analytics – How to Use Data More Effectively in Financial Marketing

With the growing field of data analytics – as well as the growing number of data resources available to financial marketers – it seems that we have access to more information about our customers than ever before. While the availability…
patient experience
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Keep Evaluating the Patient Experience

Health care consumers continue to change the landscape for the medical system as we know it. We know they want more access to online options, whether that’s telehealth or online appointment scheduling. And many people still jump online…
negative review

Respond to those negative reviews already!

In a recent survey from bankrate.com, 22 percent of people said the main reason they chose the bank where they have their primary checking account was because of its reputation and recommendations from family or friends. In a further survey…
trade show

Trade Shows! Have a Plan.

Trade shows present an invaluable opportunity. Whether reconnecting with past and current customers or meeting new prospects and generating leads, there’s no denying their importance. Determining whether your experience will be a dream or…
customer journey
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Developing Your Customer Journey with Conversation Hearts

Popular during February, Conversation Hearts are crunchy, chalky, colorful heart-shaped candies people either love or hate. Each heart is stamped with a short, sometimes witty, message or saying that has evolved with the generations and technology…
campaign
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Authenticity, Adaptability and Activism: Three Takeaways from This Year’s Super Bowl Commercials

If you step into the Chartwell office the morning following the Super Bowl, you’ll never fail to hear a discussion about the hits and misses in the highly anticipated commercials that come with the big game. At $5.6 million for a 30-second…
client relationship

Tips to Better Manage Client Relationships and Reduce Client Turnover

It’s happened to all of us at one time or another. We get the dreaded phone call or email from a client that says, “Call me when you have a minute.” No other context. No additional information. Just that line that might as well scream,…