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Six Tips for a Great Retreat

Recently, Chartwell closed for the day for our quarterly retreat. We hold them regularly, each one with a particular focus. Instead of just looking at a retreat as a day off work as many people do, I always find myself mentally exhausted but…
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Important Lessons About Health Care Marketing Learned at the Thanksgiving Table

It’s that time of year again – when families gather, dishes are passed, stories are told (or retold), and we take a moment to connect around the table with those we love. It’s also the time of year when organizations are making plans and…

Is Bigger Always Better? Questions to Ask When Selecting Your Marketing Partner

We are often asked what separates our organization from a competitor. It’s a fair question and one that we ask of potential business partners as well. We’re a boutique marketing firm which means we are small in size, selective on the clients…
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Learn About and Listen to Your Audience

Patience is an overlooked virtue in the world of marketing and communications. I know that’s not a popular sentiment, especially in our fast-paced, mobile-first, Google-everything world. Are you one of the people checking your smartphone…
marketing strategies were like Halloween candy
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If Your Marketing Strategies Were Halloween Candy

Halloween means different things to different people. To some, Halloween is about costumes and scary yard displays. To others, it may mean carving pumpkins and haunted houses. To me, it’s about candy. It’s about the only time of year…
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Research Now to Avoid Headaches Later

“An ounce of prevention is worth a pound of cure.” Benjamin Franklin Developing and creating a marketing campaign can be a very time-consuming and expensive process. They can be months or years in the making and can carry large budgets…
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Training as a Perk? Absolutely!

Today, millennials make up a larger percentage of our workforce than any other generation, so it’s no wonder that HR professionals and business leaders are interested in learning more about what makes this group of knowledge workers tick.…
recession marketing
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Marketing Into – and Through – a Recession

There has been much talk recently by academics, financial experts and politicians about a possible recession in the not-too-distance future. If you experienced the past recession and its impact on marketing dollars – or lack thereof – you…
owned media
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Don’t Just Earn Media, Own It

While media relations plays an important role in a well-rounded public relations strategy, consider adding additional communications strategies to your toolbox, including owned media.   A successful communications strategy employs earned…
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You Had Me at Pumpkin Spice

I love Fall. It’s my jam. Apples, gourds, orange, brown, I live to decorate around it. I leave summer to the people with no sweat glands. Give me crisp, cool air; my favorite cardigan; the crunch of leaves under foot, and dare I say it……