,

Tips for Messaging and Growing Telehealth

Brands and organizations have had to get creative during the COVID-19 pandemic to either keep delivering services or keep their names in front of people. If your business didn’t have a large digital footprint before the coronavirus hit,…
,

Public Relations Tips for the Banking Industry Amid the Coronavirus Pandemic

The number of people seeking unemployment benefits has risen to more 16.8 million people according to the Department of Labor, and the numbers are expected to keep rising. Is your credit union or community bank effectively communicating the…

Prioritize Mental, Emotional Health – Even During a Pandemic

By now, we’ve all experienced certain routine changes because of the COVID-19 pandemic. Maybe you’re working remotely for the first time or juggling work with e-learning while the kids are out of school. Social media platforms have reported…

Communication Best Practices: Unfamiliar Waters

All of us are navigating uncharted waters right now and communicators are certainly not exempt. We are being looked to for guidance on how to communicate to customers, what messages to share and how to adjust current marketing campaigns. You…
working from home

Lessons Learned: Working from Home During the COVID-19 Crisis

With a shelter-in-place order in effect in Illinois until April 7, our headquarter office is working from home. While our ROWE environment has made the transition seamless for most of the team, I’ve undergone the biggest switch from on-site…

Lean Into the “New Normal” to Grow Business During COVID-19

I don’t have to tell you it’s a new day and new way to do business. Every email, every social media post, and every notice begins with similar messaging on how the organization or business is suspending, changing or cancelling their hours,…
,

Data Analytics – How to Use Data More Effectively in Financial Marketing

With the growing field of data analytics – as well as the growing number of data resources available to financial marketers – it seems that we have access to more information about our customers than ever before. While the availability…
patient experience
,

Keep Evaluating the Patient Experience

Health care consumers continue to change the landscape for the medical system as we know it. We know they want more access to online options, whether that’s telehealth or online appointment scheduling. And many people still jump online…
negative review

Respond to those negative reviews already!

In a recent survey from bankrate.com, 22 percent of people said the main reason they chose the bank where they have their primary checking account was because of its reputation and recommendations from family or friends. In a further survey…
trade show

Trade Shows! Have a Plan.

Trade shows present an invaluable opportunity. Whether reconnecting with past and current customers or meeting new prospects and generating leads, there’s no denying their importance. Determining whether your experience will be a dream or…