launching marketing campaign
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Five Strategies for Launching your Marketing Campaign

A marketing campaign is a specific strategy designed to meet a specific marketing goal. In some cases, campaigns are developed for broader initiatives such as driving more sales. Sometimes they are developed for narrower purposes such as building…
Advertising
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Advertising Tips to Help You Hit the Ground Running

Every day I work with organizations to help reach their target audiences through a variety of marketing and public relations initiatives. From strategic planning to pitching story ideas to the media and from heading up a website…
your message
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Plan on Sharing Your Message in New Ways

Recently, I was asked to speak to a history class about a play I am directing. Being a history buff, I enjoy any opportunity to share stories about earlier times and the parallels that can be drawn between then and now. However, this also was…
Messaging Lessons from Election Season

Messaging Lessons from Election Season – Keep It Simple, Then Keep at It

We’re coming into election season, and with the sheer volume of eager presidential candidates throwing their hats in the ring for 2020, it’s a fascinating time to watch savvy campaign strategists and managers look at the polls, do the math,…

We May Not Be Your Best-Fit Marketing Firm

We may not be the best marketing firm for you. Not expecting that statement from a CEO who seeks to continue to service clients and grow her firm, were you? Like all companies we seek to grow our revenue, but we won’t do it at the expense…

Create Content That Matters

On Monday, my social media feeds were dominated with friends and celebrities sharing stories about the death of actor Luke Perry.   Perry, famous for playing Dylan McKay on the popular 1990s TV show “Beverly Hills, 90210,” had what…

What do Awards Mean?

As we wrap up the Oscar’s this past weekend, the topic of awards is filling the air. Who or what won? Who or what should or shouldn’t have won, and why? Everyone seems to have an opinion. I certainly do. This got me thinking about awards…

Using Industry Events to Showcase your Thought Leadership

Industry conferences and trade shows are a great educational and networking resource for your organization, as well as a source of leads for your company. The audiences at these events already have a vested interest in your mission, so it’s…

Three signs you are falling out of love with your brand

When was the last time you updated your website? Shared a creative post on social media? Ran a digital marketing campaign? If the answer is, “Geez, I don’t remember, it’s been so long,” then you may be…
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Top Takeaways for Winning Marketing Plays

The Super Bowl is always a hot topic here at Chartwell. Not for what did or did not happen during the game but for the commercials. We’ll save the discussion of the halftime show for another time. We all have our favorites and the ones that…