Holding Your Audiences’ Attention in the Age of Technology

According to Pew Research, 95 percent of Americans now own a cell phone with 77 percent of those being smartphones. And users of these devices are more distracted than ever with being able to do so many things via their phones, from responding…
blog
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Blogging is Good for Business

No matter the size of your organization or the industry you represent, blogging should be on your list of marketing to dos. The goal of your blog is simple: to bring in customers and increase sales. This is done by speaking directly to your…
your message
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Inconsistent Messaging Costs Money

If a client asked about your message, would your CEO give a similar answer as a front-line person? Not necessarily word for word but would the gist of it be the same? Would everyone at the front desk even give a similar answer? If the answer…
Company Culture

Company Culture – Questions I Really Want to Ask

We recently attended Counselor’s Academy,  a fantastic conference sponsored by PRSA which was jam-packed with valuable information for agency owners and leaders. It was an opportunity to connect with others who, like Chartwell Agency, are…
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Storytelling: It’s Not Just for Books Anymore

Once upon a time . . . It was the best of times, it was the worst of times . . . Call me Ishmael. The sun did not shine. It was too wet to play. So we sat in the house. All that cold, cold, wet day. These words always introduce a…
marketing plan
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Plan Your Work and Work Your [Marketing] Plan

We’ve all heard the saying “plan your work and work your plan,” and you have likely applied the principle to your personal or professional life in one way or another.  It’s a familiar phrase that many consider an important life skill.…

Be Mindful of Marketing with Consistency

Good content is the foundation of good marketing, whether that’s messaging for an advertising campaign or a blog for your website.  Creating content means that most of us in the industry spend a lot of time writing and editing. One…

Say Cheese!

Corporate Headshots are one of those business necessities. They help us put a face to a name and create the human connection. They are a key element in your brand, along with the rest of your marketing, that create the correct tone and image…
launching marketing campaign
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Five Strategies for Launching your Marketing Campaign

A marketing campaign is a specific strategy designed to meet a specific marketing goal. In some cases, campaigns are developed for broader initiatives such as driving more sales. Sometimes they are developed for narrower purposes such as building…
Advertising
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Advertising Tips to Help You Hit the Ground Running

Every day I work with organizations to help reach their target audiences through a variety of marketing and public relations initiatives. From strategic planning to pitching story ideas to the media and from heading up a website…