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You Had Me at Pumpkin Spice

I love Fall. It’s my jam. Apples, gourds, orange, brown, I live to decorate around it. I leave summer to the people with no sweat glands. Give me crisp, cool air; my favorite cardigan; the crunch of leaves under foot, and dare I say it……
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Get real about your messaging

It’s time for another advertising appreciation blog, this time courtesy of Coors Light. I instantly fell in love with one of the company’s most recent commercials titled, “The Official Beer of Being Done Wearing a Bra.” The commercial…

Maximizing Your Community Outreach Efforts

Engaging and showing value through community outreach is key to developing relationships with your current and potential customers, spreading the word and enhancing credibility. Outreach is personal and provides the opportunity for individuals…
Reviews

Customer Reviews: Making the Ask is Important

With the ability to shop around for everything from televisions to health care services, reviews are more important than ever. As technology continues to expand, access to information is literally at our fingertips. I have stood in front of…

Numbers Do Matter

As I was helping my 8-year-old daughter with her math homework earlier this week, she asked if numbers really mattered, no matter what she decided to grow up to do in life. I initially thought it was a delay tactic to stray away from the word…

Perfecting Your Elevator Speech

Your elevator speech, your succinct, power-packed company description timed perfectly to share in between floors in an elevator (thus the term “elevator speech”) is probably a phrase you’re familiar with. Any time you’re asked, “So…
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Back-to-School Social Media Marketing Tips

Having worked with a variety of clients in the education industry, we know that back-to-school is a fun and exciting time, but also a busy and sometimes stressful time of year. From elementary school to higher education and in both public and…

Don’t Shelve Your Content Strategy

You’ll often hear those of us at Chartwell Agency preaching the important role content plays in marketing and communications strategies. Really – in just a quick search of our website, you can find us blogging about it here and there…
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What do conferences lead to? Think beyond the leads

Conferences are expensive and require time away, that’s without a doubt. You also need to maximize the return on your dollar. So, if you’re going to spend time and money away, you’d best come back with some potential new business. However,…
Marketing campaigns
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Plan, Implement, Assess: Your “Mini” Guide to Marketing Campaigns

Marketing campaigns if planned and implemented effectively can make a real difference for your organization whether you are trying to attract new customers or roll out a new service line. Defined as a “typical course of action to promote…