customer journey
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Developing Your Customer Journey with Conversation Hearts

Popular during February, Conversation Hearts are crunchy, chalky, colorful heart-shaped candies people either love or hate. Each heart is stamped with a short, sometimes witty, message or saying that has evolved with the generations and technology…
campaign
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Authenticity, Adaptability and Activism: Three Takeaways from This Year’s Super Bowl Commercials

If you step into the Chartwell office the morning following the Super Bowl, you’ll never fail to hear a discussion about the hits and misses in the highly anticipated commercials that come with the big game. At $5.6 million for a 30-second…
client relationship

Tips to Better Manage Client Relationships and Reduce Client Turnover

It’s happened to all of us at one time or another. We get the dreaded phone call or email from a client that says, “Call me when you have a minute.” No other context. No additional information. Just that line that might as well scream,…
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Engagement: The Great Differentiator for Schools – and All Businesses

I recently attended a conference for the education industry – one of our areas of focus – and found it interesting that a familiar theme was used throughout the event: engagement. We often consider the need for employee and customer engagement…
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Improving Online Health Care: Make Sure It Works

When you’re sick or you have questions about a medical issue, you want solutions and answers quickly – if not immediately. Digital technology has allowed hospitals and health systems to extend their interactions with current and prospective…
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Digital Agility: How it Can Help Your Business in 2020

Change is happening faster than ever before, and online advertising is no exception. Online advertising makes it easier than ever to adjust – almost instantaneously – to customers’ needs, industry trends and to any changes in your competitors’…

Creating An Effective Trade Show Presence

Few things light a fire inside a marketer’s soul quite like a trade show. What could be better than getting out of the office and spending some quality time showing off your company’s capabilities or products, while networking with a bunch…

Make Client Relationships a Priority in 2020

At Chartwell Agency, we make relationships with our clients a priority. In marketing and communications and any industry, you should always strive to be known as a trusted advisor rather than just a “vendor.” Building strong relationships…
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Six Tips for a Great Retreat

Recently, Chartwell closed for the day for our quarterly retreat. We hold them regularly, each one with a particular focus. Instead of just looking at a retreat as a day off work as many people do, I always find myself mentally exhausted but…
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Important Lessons About Health Care Marketing Learned at the Thanksgiving Table

It’s that time of year again – when families gather, dishes are passed, stories are told (or retold), and we take a moment to connect around the table with those we love. It’s also the time of year when organizations are making plans and…