message map

Chart Your Companies’ Course with a Message Map

A strong, shared vision and corresponding message is critical to any long-term efforts to establish and build your organization’s brand, overall reputation and general awareness. Many organizations struggle to ensure employees know how to…
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The Power of Trade Shows – and the Power of a Creative Booth Draw

There are many factors that contribute to a company’s continued success. But what about a company that is dipping its toes into the deep end of a new landscape vertical or taking on a new suite of products and services?  Visibility…
logo
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Logo a-go-go

Do you have a new company or product, or is your current brand looking a little less than stellar? We have clients that come to us for a variety of design needs and often it is to develop or “fix” their brand image. Too often, a brand is…
Accountability
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Accountability is Key to Any Organization

Accountability is the key to the health of any organization. According to Forbes, it helps strengthen culture, ensures ownership, builds trust, sets expectations, achieves common goals and helps define the mission. Recently, I was fortunate…
trade shows

The Tradeoff on Trade Shows – How to Make Industry Events a Driver for Your Organization

Chartwell just returned from the 2018 Tri-State Healthcare Marketing and PR Conference (where we were also speakers) and we’re getting ready to head to the Society for Healthcare Strategy & Market Development (SHSMD) 2018 Conference in…
hurricane tornado crisis
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Don’t Let Your Company’s Crisis Make You Run for Cover

During the course of the past few weeks we’ve heard and viewed a lot of information about hurricanes. As a born and bred Midwesterner who lived in the south several years ago, when hurricanes and tropical storms devastated homes, I was intrigued…
marketing lessons
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Nike ad generates emotion and marketing lessons

Marketing has dominated headlines during the past week thanks to one ad by one major company: Nike. The company so easily recognized for its swoosh logo, “Just Do It” tagline, shoes and apparel dropped a bombshell of a commercial last…
press releases
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Press Releases Are Still Alive and Well

The media landscape has changed a lot in recent years and the ways in which we share news has intensified and become more time consuming. Because of this, many businesses continue to rely solely on press releases to secure media coverage of…
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Give Your Organic PR Distribution a Boost!

At Chartwell Agency, we understand a thing or two about public relations, or “earned” media. Over the years, we’ve achieved PR results for our clients in leading local, regional, national and industry media outlets, using our winning combination…
Storytelling in Marketing
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Using Storytelling in your Marketing Efforts

Organizations that are winning the hearts and minds of their audience are the ones sharing compelling and useful stories in their advertising and marketing efforts. Storytelling in marketing is not a new concept, but it has become increasingly…