Data Analytics – How to Use Data More Effectively in Financial Marketing

With the growing field of data analytics – as well as the growing number of data resources available to financial marketers – it seems that we have access to more information about our customers than ever before. While the availability…
Onboarding Loyalty

OnBoarding Loyalty – Experience Matters

Financial institutions spend more money acquiring new customers and members than they do marketing to their current clientele. According to 1st Financial Training Services, a front-line training organization for banks and credit unions, it costs…
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Public Relations is Building Trust in the Finance Industry

There are many things to take into consideration when choosing a financial institution. Do they offer user-friendly mobile banking? Will someone help me set up my automatic bill pay?  What are the fees? Do they offer special savings accounts…