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Public Relations Tips for the Banking Industry Amid the Coronavirus Pandemic

The number of people seeking unemployment benefits has risen to more 16.8 million people according to the Department of Labor, and the numbers are expected to keep rising. Is your credit union or community bank effectively communicating the…
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Data Analytics – How to Use Data More Effectively in Financial Marketing

With the growing field of data analytics – as well as the growing number of data resources available to financial marketers – it seems that we have access to more information about our customers than ever before. While the availability…
Onboarding Loyalty
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OnBoarding Loyalty – Experience Matters

Financial institutions spend more money acquiring new customers and members than they do marketing to their current clientele. According to 1st Financial Training Services, a front-line training organization for banks and credit unions, it costs…
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Public Relations is Building Trust in the Finance Industry

There are many things to take into consideration when choosing a financial institution. Do they offer user-friendly mobile banking? Will someone help me set up my automatic bill pay?  What are the fees? Do they offer special savings accounts…