SEO Marketing Guide

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If you’re a bank or credit union, now is the time to invest in optimizing your website through search engine optimization (SEO).

Social Media and Financial Literacy: Where Millennials and Gen Z are learning about money

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Millennials and Gen Z are using alternative social media platforms to learn about financial literacy. Millennials and the Gen Z population: They’re smart. They’re savvy. They aren’t loyal to any brand. They’re inundated…

Chartwell Agency Wins National Awards for Video Production

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Chartwell Agency recently won three awards for its work in video production from Viddy. Now in its 27th year, Viddy is one of the oldest, largest, and most-respected awards programs in the video industry and honors excellence in the way videos…
credit union marketing teams working around a table

Top Reasons Your Credit Union Marketing Team Can Benefit from an Agency

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This past week, the Chartwell financial marketing team attended the 2022 Marketing Association of Credit Unions (MAC) Conference. It was an amazing experience to network with some of the best and brightest credit union marketing teams across…

Chartwell Agency Receives Six Hermes Marketing Awards

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Chartwell Agency, an award-winning marketing firm based in northern Illinois, recently earned six national Hermes Creative Awards in marketing and public relations. The Hermes Creative Awards are administered by the Association of Marketing…

Optimize Your M&A Strategy with Public Relations

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Mergers and acquisitions (M&A) are common growth strategies in the financial services industry. Last year, M&A activity was at an all-time high across all global industries – and there is no sign of a slowdown. As a result, it’s…

Are you data-driven? You should be.

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At Chartwell, we categorize our marketing expertise in to three verticals: healthcare, education, and financial/economic development, which is the team I’m on. And if the name doesn’t give it away, the financial institutions we work with…

Timeless Bank & Credit Union Marketing Trends

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Social media, blogs, community outreach, advertising, website content, video development, oh my! How can financial marketing teams today manage their time and resources to effectively attract new clients and drive growth? Hint: Less is more.…

Marketing Resolution for 2022: More Video, Part 1

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A few years ago, Chartwell anticipated the boom in video for marketing. We prepared our clients, as well as launched our very own series of videos, to stay far ahead of the curve. Since that time, video use in marketing has exploded and shows…

The Difference Between Strategic Planning and Annual Planning (And Why You Need Both)

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What is the difference between strategic planning and annual planning? If you’re not sure, or your organization uses one document for both, keep reading! There’s a significant difference between the goals and uses of a strategic plan, which…