Strategies for Maximizing Awareness Months … or Weeks … or Days

Every October, we know to expect lots of special events, educational efforts, and media coverage around Breast Cancer Awareness Month. Pink ribbons, wristbands, T-shirts, coffee cups and, yes, even cocktails abound as thousands…

Proactive Digital Campaigns Deliver ROI

Digital marketing is becoming an increasingly popular means of reaching current and potential patients. In 2018, U.S.-based health care providers spent $3 billion on digital ads, a 13% increase over the previous year,…

Effectively Handling a Data Breach

When most people think of data breaches, their minds immediately go to financial records, Social Security numbers and the like. Increasingly, however, cyber thieves are setting their sights on health care databases. In February,…

Value-Based Health Care Requires Value-Based Marketing

Debate rages on over whether the Affordable Care Act was the most appropriate way for America to put the brakes on rapidly increasing health care costs. Regardless of where one stands on this politically charged issue, there’s no question…

Employing Psychology to Build Effective Brand Identities

Harley-Davidson, Tiffany & Co., McDonald’s, Nike, Apple, Disney, Betty Crocker. What do they have in common? They are all iconic American brands that have spent decades developing and honing very specific identities which have played a…

Converting Prospects to Patients with Digital Marketing

Hammer another nail in the coffin of the Yellow Pages. Consumers have not only ditched the long-time staple of American life when it comes to finding phone numbers, they also no longer access the big book to research local establishments and…
Marketing campaigns

Health Care Newsletter Post Test

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