Strategies for Maximizing Awareness Months … or Weeks … or Days
Healthcare Newsletter
Every October, we know to expect lots of special events, educational efforts, and media coverage around Breast Cancer Awareness Month. Pink ribbons, wristbands, T-shirts, coffee cups and, yes, even cocktails abound as thousands…
Proactive Digital Campaigns Deliver ROI
Healthcare Newsletter
Digital marketing is becoming an increasingly popular means of reaching current and potential patients. In 2018, U.S.-based health care providers spent $3 billion on digital ads, a 13% increase over the previous year,…
Effectively Handling a Data Breach
Healthcare Newsletter
When most people think of data breaches, their minds immediately go to financial records, Social Security numbers and the like. Increasingly, however, cyber thieves are setting their sights on healthcare databases. In February,…
Value-Based Healthcare Requires Value-Based Marketing
Healthcare NewsletterDebate rages on over whether the Affordable Care Act was the most appropriate way for America to put the brakes on rapidly increasing healthcare costs. Regardless of where one stands on this politically charged issue, there’s no question that…
Employing Psychology to Build Effective Brand Identities
Healthcare NewsletterHarley-Davidson, Tiffany & Co., McDonald’s, Nike, Apple, Disney, Betty Crocker. What do they have in common? They are all iconic American brands that have spent decades developing and honing very specific identities which have played a…
Converting Prospects to Patients with Digital Marketing
Healthcare NewsletterHammer another nail in the coffin of the Yellow Pages. Consumers have not only ditched the long-time staple of American life when it comes to finding phone numbers, they also no longer access the big book to research local establishments and…
Healthcare Newsletter Post Test
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