Value-Based Health Care Requires Value-Based Marketing

Debate rages on over whether the Affordable Care Act was the most appropriate way for America to put the brakes on rapidly increasing health care costs. Regardless of where one stands on this politically charged issue, there’s no question…

Employing Psychology to Build Effective Brand Identities

Harley-Davidson, Tiffany & Co., McDonald’s, Nike, Apple, Disney, Betty Crocker. What do they have in common? They are all iconic American brands that have spent decades developing and honing very specific identities which have played a…

Converting Prospects to Patients with Digital Marketing

Hammer another nail in the coffin of the Yellow Pages. Consumers have not only ditched the long-time staple of American life when it comes to finding phone numbers, they also no longer access the big book to research local establishments and…
Marketing campaigns

Health Care Newsletter Post Test

Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no…