The Future of AI and Graphic Design

,
Artificial intelligence (AI) exploded onto the scene at the end of last year with the introduction of OpenAI’s “ChatGPT” user interface and API. ChatGPT, “Chat Generative Pre-Trained Transformer” is an incredible AI tool where you…

Color of the Year 2023

,
Viva Magenta The color of the year is here! Viva Magenta! A powerful, vibrant red to give us all the vim and vigor we need in the coming year. This projected color will start to become influential and present in a lot of what you will see…
marketing award Marcom

Chartwell Agency Receives Eight MarCom Awards

, , , , , ,
Chartwell Agency, an award-winning marketing firm based in northern Illinois, recently earned eight MarCom Awards from the Association of Marketing and Communication Professionals (AMCP). The MarCom Awards honors excellence in marketing…

Chartwell Agency Develops 50th Anniversary Campaign for Crusader Community Health

, , , , , , , , , , ,
Chartwell Agency, an award-winning marketing firm based in northern Illinois, recently developed and implemented a successful marketing campaign for Crusader Community Health to celebrate the organization’s 50th anniversary and raise awareness…

Authentic Photography, for an Authentic Brand

,
A picture is worth a thousand words is how the phrase goes, but what if those words aren’t the ones you want people saying? Part of developing marketing for our clients is considering the best way to authentically tell their story. We…

Chartwell Agency Develops Successful Integrated Marketing Campaign for Racine Unified School District

, , , , , , , , ,
Chartwell Agency recently developed and implemented a fully integrated marketing campaign for the Racine Unified School District (RUSD) to drive enrollment for its schools, raise awareness of its educational offerings, and position itself as…
Disappearance Of Color

The Disappearance of Color (or the gray takeover)

,
I recently came across a TikTok that presented an analysis of the gradual disappearance of color over the last 200 or so years. The study used computer vision to analyze the color of 7,000 photographs from various museums, across 21 categories.…

The Impact of Imagery on Memory: 3 Ways to Become More Memorable to Become More Persuasive

,
As we continue to be inundated with information from every possible source, it can be challenging to ensure that your message is not only being noticed but remembered. Whether it’s a PowerPoint presentation or a digital ad, imagery plays…

Chartwell Agency Wins Eight ADDY Awards

, , , , , , , ,
Firm earns awards for each nomination submitted Chartwell Agency recently won eight American Advertising Awards from the American Advertising Federation (AAF) Northern Illinois. The awards recognize area businesses and organizations for…
designing-for-digital-marketing

Designing for Digital Marketing

, , ,
You’ve developed an amazing campaign. It’s going to look great in print, wow people on billboards and banners, and captivate audiences in video. It’s a big idea that’s really going to pay off. But sometimes you need to step back and…