Is Advertising During The Super Bowl a Good Investment?

This Sunday, February 12, marks the biggest sporting event of the year - the sport of Super Bowl advertising. Who will come out as winners and who will have to go back to the drawing board to figure out where their advertising went wrong? And,…

Adapt to the Evolution of Language to Connect with Your Audience

Language is ever-evolving as is how we use language, especially due to technology.  As technology advances, so does the communication gap between generations. From Baby Boomers to Gen Z, each generation uses language differently. That…

Marketing During a Downturn: How Your Business Can Communicate Amidst a Looming Recession   

I come to you today with advice I don’t want to give: How to market and communicate about your business during a looming recession.As we approach the new year, our country is also expecting an economic downturn that’s anticipated to impact…

Top 2023 Marketing Trends

With 2022 almost in our rearview mirror, at Chartwell Agency, we’ve been thinking a lot about the year ahead and what the top marketing trends will be in 2023. We don’t have a magic crystal ball, but we do have the experience of working…

5 Pieces for a Powerful Marketing Campaign

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When a client asks us to create a new piece of collateral or develop a campaign or program, our typical response is “sure thing, we’ll have that to you in a couple of weeks.”
marketing award Marcom

Chartwell Agency Receives Eight MarCom Awards

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Chartwell Agency, an award-winning marketing firm based in northern Illinois, recently earned eight MarCom Awards from the Association of Marketing and Communication Professionals (AMCP). The MarCom Awards honors excellence in marketing…

Chartwell Agency Develops 50th Anniversary Campaign for Crusader Community Health

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Chartwell Agency, an award-winning marketing firm based in northern Illinois, recently developed and implemented a successful marketing campaign for Crusader Community Health to celebrate the organization’s 50th anniversary and raise awareness…

An Integrated Marketing Approach Is Much Like Your Thanksgiving Dinner Table  

An integrated marketing approach is much like your Thanksgiving dinner table, with each side dish adding to the overall experience. While we approach the holiday, many people are also trying to prioritize what needs to be accomplished by the…

Marketing Strategies to Curb the Candy Hangover

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Trick or treat!  It’s time again for my annual Halloween-themed blog. I have talked about how you can sweeten up your marketing strategies using popular Halloween candy as examples, how your plan can die in its tracks using horror movie analogies and how you can dress up your marketing ideas using costumes as a theme.

Chartwell Agency Develops Successful Integrated Marketing Campaign for Racine Unified School District

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Chartwell Agency recently developed and implemented a fully integrated marketing campaign for the Racine Unified School District (RUSD) to drive enrollment for its schools, raise awareness of its educational offerings, and position itself as…