owned media

Don’t Just Earn Media, Own It

While media relations plays an important role in a well-rounded public relations strategy, consider adding additional communications strategies to your toolbox, including owned media.   A successful communications strategy employs earned…
social media
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Don’t Take a Summer Break From Social Media Planning

Break out the beach balls and sunscreen because Friday is the first official day of summer. Is that not marked with a big star on your calendar? That’s not surprising. I even checked my iPhone calendar thinking it might be listed, but it’s…
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Storytelling: It’s Not Just for Books Anymore

Once upon a time . . . It was the best of times, it was the worst of times . . . Call me Ishmael. The sun did not shine. It was too wet to play. So we sat in the house. All that cold, cold, wet day. These words always introduce a…
your message
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Plan on Sharing Your Message in New Ways

Recently, I was asked to speak to a history class about a play I am directing. Being a history buff, I enjoy any opportunity to share stories about earlier times and the parallels that can be drawn between then and now. However, this also was…

Press Releases Need Style – and Thought

When your organization has news to share or an announcement to make, a press release is the natural way – and still a useful way – to do that.
press releases

Press Releases Are Still Alive and Well

The media landscape has changed a lot in recent years and the ways in which we share news has intensified and become more time consuming. Because of this, many businesses continue to rely solely on press releases to secure media coverage of…

Give Your Organic PR Distribution a Boost!

At Chartwell Agency, we understand a thing or two about public relations, or “earned” media. Over the years, we’ve achieved PR results for our clients in leading local, regional, national and industry media outlets, using our winning combination…
Planning your news conference from beginning to end.

Not “Fake News and White Lies” – Good PR Might Be Our Best Hope

In an era of fake news and white lies, the last thing people might think of to right the ship is good public relations. Often synonymous with “spin,” PR has gotten a bad rap. Olivia Pope’s sometimes questionable approach – and even more…

Are Your Communications Integrated?

At  Chartwell Agency, we define a successful plan as one that employs a three-pronged approach involving a combination of earned, owned and paid opportunities. Like a three-legged stool, hitting from these three perspectives keeps your message…
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Public Relations is Building Trust in the Finance Industry

There are many things to take into consideration when choosing a financial institution. Do they offer user-friendly mobile banking? Will someone help me set up my automatic bill pay?  What are the fees? Do they offer special savings accounts…