benefits of blogging

The Benefits of Blogging and Answering: Should My Company Blog?

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We often get asked: is it really beneficial for my company to have a blog? Or, we are so busy, do we actually have time to blog? The answer to both of those questions is a resounding – shout it from the mountaintops – YES! I mean, after…

Social Media and Financial Literacy: Where Millennials and Gen Z are learning about money

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Millennials and Gen Z are using alternative social media platforms to learn about financial literacy. Millennials and the Gen Z population: They’re smart. They’re savvy. They aren’t loyal to any brand. They’re inundated…

Content is NOT One and Done: Leveraging Marketing Content

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We all know people get their information in many ways, so when you develop a piece of content whether it’s a blog, customer story, white paper or something else, it’s important to use multiple outlets to share the information with your…

Education Marketing Trends – Three Post-Pandemic Tips To Recruit and Retain the Next Gen of Incoming Classes

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Education marketing is a challenge, whether it’s for a large public school district or a small private college. The pandemic changed the world, and education has felt that change acutely in both its classrooms and marketing plans. As we emerge…
healthcare-marketing-plans

Healthcare Marketing Plans: Five Essentials

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While healthcare marketing is unique and can be challenging, the key strategies organizations should consider in their healthcare marketing plans are much like other industries and there are several basics that all healthcare organizations…
manages digital channels

Know Who Manages Your Digital Channels to Avoid Future Headaches

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As organizations manage multiple digital channels, including social media, websites, and analytics that all require different accounts and logins, it is vital to keep track of who can access these channels and have a contingency plan when that…

Are you data-driven? You should be.

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At Chartwell, we categorize our marketing expertise in to three verticals: healthcare, education, and financial/economic development, which is the team I’m on. And if the name doesn’t give it away, the financial institutions we work with…

Social Media Snack: Optimize Your Organic Reach with these Facebook Tips

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The Chartwell team is back for another Social Media Snack, where we offer bite-size tips to help you maximize your social media presence.Social media best practices, like posting on the right day and time, should be part of your social media…

Chartwell Agency Named Agency of Record for Diamond Assets

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Chartwell Agency, an award-winning marketing firm based in northern Illinois, was recently named as Agency of Record (AOR) by Diamond Assets, the most trusted Apple technology buyback partners in the nation. Located in Milton, Wisconsin,…

Combatting the Great Resignation: Tips for Marketing and Communications Teams

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In the most recent employment data from the U.S. Bureau of Labor Statistics, 4.3 million Americans quit their job in August 2021. This is a record-high rate, with the most people quitting their jobs in the south and Midwest regions of the country.…