Chartwell Agency developed the “What Matters Most” video campaign sharing real stories that underscore the personal connection Meridian Trust develops with its members. The video series shares the personal side of the brand, tapping into the sense of community and the value of the human relationships that differentiate the credit union experience. In the ads, featured individuals and families reflect how Meridian Trust keeps people at the heart of everything they do, from supporting dreams of saving for a child’s college education to buying a home to traveling the world.
Chartwell coordinated couch-style interviews with real Meridian Trust members, allowing them to share their stories in their own voices, reinforcing an emotional and authentic connection to the brand. The series included one long format, three 30-second, and two 60-second videos. Meridian Trust also developed an internal staff video aligned with the same concept.
“Chartwell has been was wonderful to work with, keeping the project moving along, setting and hitting milestones, listening to our side to help us achieve the goals we set, and offering solid advice and counsel as needed,” said Ed Beckmann, Chief Experience Officer, Meridian Trust Federal Credit Union. “This partnership resulted in creating great work that told the Meridian Trust story in a unique way.”
Chartwell specializes in financial marketing and has a depth of experience with credit unions, banks, investment firms, insurance providers, and others.