Chartwell Agency recently completed a new marketing campaign for Northern Illinois Vein Clinic (NIVC), based in Rockford, and Gilvydis Vein Clinic (GVC), based in Geneva and Sycamore.

The clinics provide innovative, nonsurgical treatments for patients suffering from painful and unsightly leg vein issues. Care is delivered by a team of advanced professionals using state-of-the-art, minimally invasive techniques to help individuals get back to their active lifestyles with minimal discomfort and little to no downtime. Dr. Rimas Gilvydis has performed more than 20,000 successful procedures with excellent outcomes since these techniques were first introduced in 2001.

Chartwell Agency developed the “More ___Time, Less Down Time” campaign showing individuals in a variety of everyday settings, from the ordinary to the extraordinary. Some of the initial ads include people of all ages enjoying regular activities that keep them active and bring joy. From exercising (More Running Time, Less Down Time), to walking the dog (More Best Friend Time, Less Down Time) to spending time with family (More Together Time, Less Down Time), the ads visually showcase individuals participating in these activities thanks to the experts at NIVC/GVC. The practice was central to getting them back to the activities they love with minimal to no downtime – a major concern for many patients experiencing leg pain.

Chartwell also coordinated and oversaw traditional and digital advertising buy recommendations and managed the production of several 15-second TV commercials to maximize the number of spots for the new campaign.