Firm’s Expertise in Healthcare and Economic Development Marketing Assists in Producing Recruitment Videos
ROCKFORD, Ill. (June 22, 2022) — Chartwell Agency, an award-winning marketing firm based in northern Illinois, is creating a video series for BioForward Wisconsin, the voice of the state’s biohealth industry, to better tell its story, connect its members, and serve the industry.
BioForward Wisconsin is the collective voice of Wisconsin’s robust and comprehensive biohealth cluster, representing more than 220 member organizations across an integrated network of health solution leaders, including research institutions, biotech and biopharma, digital health, and medical device and diagnostics.
It is an action-oriented association that focuses on initiatives to strengthen the state’s talent pipeline; collaborations to develop supply chain partnerships; educational and networking events to enhance professional development; and legislative advocacy to highlight the economic and social impact of the biohealth industry on the state, nation, and world.
To better show the impact biohealth has in Wisconsin, and vice versa, Chartwell Agency and BioForward Wisconsin worked together to develop impactful videos using interviews from three member companies who talk about their experience living, working, and playing in the state. Chartwell’s expertise in video production, economic development marketing and healthcare marketing assisted in creating engaging and informative videos. The videos will assist in marketing to key audiences in healthcare, both individuals and businesses, and will run in a targeted LinkedIn campaign that will reach biohealth professionals in key cities. As LinkedIn users interact with the ads, they will be directed to the jobs page on the BioForward website to gain further insight.
About Chartwell Agency
Chartwell Agency (www.chartwell-agency.com) is an integrated communications agency with a breadth and depth of experience across five lines of business: facilitation and training, marketing, public relations, crisis communications, and digital media. Chartwell’s customized services and dynamic team ensure client goals are met with creative, authentic, and compelling strategies that deliver results. Established in 2002, Chartwell has worked with various industries and has divisions focused on healthcare, financial, education, and economic development.
Chartwell Agency has earned many prestigious industry and workplace awards, including national and international recognition from the Healthcare Digital Marketing Awards, Service Industry Advertising Awards, MarCom Awards, ISHMPR Pinnacle Awards, MAC Awards, dotCOM Awards, Hermes Creative Awards, Viddy Awards, eHealthcare Leadership Awards, and AAF Northern Illinois American Advertising Awards.