Chartwell Agency, an award-winning marketing firm based in Rockford with additional presences in Madison and the Quad Cities, created the Keith Country Day School marketing campaign Beyond College Prep: Continuous Learning, Community Collaboration, and Creativity, to share the message of how the school prepares students for college and lives of meaning and purpose long after graduation.


The leadership of Keith School, the Rockford region’s only nationally ranked, independent college-prep school for students ages 3 through 12th grade, decided to enhance its already successful academic approach by extending the 2019/20 school year with two, one-week intersessions (increasing to four, one-week intersessions in the 2020/21 school year). During intersessions, traditional classroom learning would be augmented with exploratory, hands-on programmed activities appropriate for students at each grade level.


Chartwell Agency worked with Keith’s leadership to develop the campaign, including a graphical representation of the campaign, selecting an approach that easily spotlighted individual students exploring education in a new way. Chartwell ensured the campaign was consistent on all Keith internal and external communications including website graphics and content updates, and new marketing collateral.


Additionally, Chartwell developed and implemented a digital campaign strategy that targeted individuals through display advertising and geotargeted prospects at key employers and organizations with appropriate demographics. Chartwell also developed a monthly e-blast issued to 25,000 individuals with stories and insight about the school’s unique approach to education and special events such as open houses.


For more information about this project, visit the case study on the Chartwell Agency website.