Chartwell Agency, an award-winning marketing firm based in Rockford with additional presences in Madison and the Quad Cities, continues to provide impactful content development for Rockford Gastroenterology Associates (RGA) that has enhanced its online presence and growth.
RGA partnered with Chartwell Agency in 2017 to develop a marketing strategy that would emphasize its four decades of experience and university-level training and service offerings to be proactive in the changing local health care landscape. Chartwell created a content strategy that includes educational blogs about pertinent digestive health topics, provider and staff profiles, patient stories, and practice news. Chartwell also claimed a user-generated Facebook page and built out the page to feature photos of the physicians and staff, valuable content and engaging posts.
RGA was established in 1980 and has grown to become one of the largest independent gastroenterology groups in Illinois, with 14 physicians on staff, all of whom are board-certified in gastroenterology. Its physicians have trained at renowned medical centers, including Cleveland Clinic, Harvard University, Mayo Clinic, Stanford University, and Washington University in St. Louis. Many of its physicians also have received additional training in advanced endoscopic procedures and intensive exposure to specific diseases, and developed special interests, allowing RGA’s Center of Excellence to provide the comprehensive care normally found at a large university center, with the convenience of being close to patients in the Rockford area.