Chartwell Agency Develops 50^th Anniversary Campaign for Crusader Community Health

Chartwell Agency, an award-winning marketing firm based in northern Illinois, recently developed and implemented a successful marketing campaign for Crusader Community Health to celebrate the organization’s 50th anniversary and raise awareness of its impact on the region since 1972.

Crusader Community Health is one of Rockford region’s most critical and dedicated health partners, providing comprehensive medical, dental, and behavioral care to all, regardless of their ability to pay.

For its 50^th year, Crusader Community Health sought to celebrate the long history of the organization and recognize its impact on the health of our region; share positive stories in the media; connect with donors, influencers, partners, and other key audiences important to Crusader’s ongoing success; and reinforce an established sense of pride in the organization.

Chartwell Agency worked with Crusader Community Health to create an anniversary logo and marketing collateral to honor the milestone year. Chartwell also developed an anniversary communications plan, identifying opportunities to recognize the proud history and elevate the visibility of Crusader Community Health, the services it provides, the patients whose lives have been changed, the employees who are making a difference every day, and the donors who make it all possible.

Examples of anniversary collateral and digital assets developed by Chartwell Agency for Crusader Community Health include:

• 50^th Anniversary Logo
• Anniversary Letterhead
• Anniversary Stationary
• Anniversary E-mail Templates
• Anniversary Social Media Graphics
• Anniversary Video
• Special Event Invitation and Program

The enhanced visibility of the 50^th anniversary allowed Crusader Community Health to strengthen its message, and visually tell its story using multimedia. The effort generated a tremendous sense of pride among Crusader’s care providers and staff, and provided an opportunity to effectively connect with donors, influencers, partners, and other key audiences important to Crusader’s ongoing success.
Chartwell Agency specializes in healthcare marketing, working with a variety of clients from large, vertically integrated health systems to independent specialty practices. From digital reputation management to community relations activities, and integrated marketing campaigns to physician referral strategies, we provide meaningful