Chartwell Agency recently completed the annual report for Alignment Rockford, an organization dedicated to facilitating support for RPS 205 by aligning resources and support around critical school district priorities.

Chartwell Agency worked with Alignment Rockford to capture the most compelling data, stories, and images for the annual report. Chartwell understands the pressure on non-profits to make the most of all marketing communications efforts, so recognizing the multiple audiences, formats, and potential uses was important to the process. The Alignment Rockford annual report shared notable accomplishments while painting a compelling forward-reaching picture for potential donors, volunteers and advocates.

The report featured the organization’s accomplishments during the past year and shared the leadership in driving a proactive approach for the group’s vision, goals, direction, and value to the community.

The annual report was flexible, both in terms of its use and variable formats. The digital option proved a cost-effective way to distribute the annual update to a large recipient list. The printed version was created with an enhanced lifespan in mind, serving as the organization’s overarching piece of collateral (e.g., an “About Us” piece) to be used with other organizational communications around donor development, volunteer recruitment, and community engagement.