Chartwell Agency Develops Successful Integrated Marketing Campaign for Racine Unified School District

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Chartwell Agency recently developed and implemented a fully integrated marketing campaign for the Racine Unified School District (RUSD) to drive enrollment for its schools, raise awareness of its educational offerings, and position itself as the school of choice for Racine families.

RUSD, located in southeastern Wisconsin, is the fifth-largest school district in the state. Aligned with its goal to prepare all students for college and careers after graduation, RUSD has a diverse and robust continuum for Racine families from Pre-K (ages 3-4) through 12th grade.

With special programs including International Baccalaureate schools, Montessori schools, S.T.E.M.-focused schools, fine arts magnets, academy models, and career and technical training programs, RUSD has worked to establish choices so that all students have options and can be successful.

Chartwell Agency created the You Belong Here marketing campaign to highlight the holistic side of RUSD. To better tell its story, the school district relied on Chartwell Agency’s design and storytelling talents, marketing expertise and digital capabilities to promote its different priorities and reach families at various touchpoints throughout their decision-making cycle.

Chartwell implemented digital advertising for the You Belong Here campaign that resulted in impressive results for the school district. At the initial launch, the You Belong Here email marketing campaign focused on 3K and 4K enrollment and RUSD captured more than 1,000 clicks directly to the website during a two-month period.

“This campaign reflects the mission, direction, and goals of RUSD,” said Stacy Tapp, Chief of Communication & Community Engagement, RUSD. “The development process was a large – but fun – undertaking and working collaboratively with the Chartwell team helped us deliver a message which shows the depth, breadth, and diversity of our educational opportunities available to our students so they can reach their full potential.”

Chartwell Agency specializes in education marketing, working with all sorts of schools, from large public districts to private college-preparatory schools, and from regional universities to independent colleges. We understand the student admission funnel, supporting all stages of the process including prospect, inquiry, applicant, deposit, admitted, and enrolled student; Chartwell is a valuable partner in sharing your institution’s story and successes.