CAMPUS USA Credit Union was the first credit union on a U.S. college campus when it was originally chartered in 1935. The not-for-profit cooperative serves more than 100,000 members across the world with about 20 locations in northern and central Florida.
The CAMPUS marketing team partnered with the Chartwell Agency financial marketing team to develop “graphic language” across all promotions to enhance a solid, CAMPUS brand. Chartwell updated the look and feel of CAMPUS marketing with lifestyle imagery highlighting relatable people and infusing diversity to reflect the member communities CAMPUS serves. This set the design tone for integrated elements such as direct mail postcards, print and digital ads, billboards, and newsletter assets moving forward. The collaboration and partnership between the CAMPUS and Chartwell teams helped the credit union further raise its bar of excellence and bring its vision and goals to life.
Chartwell utilized its Hatch program, which specifically focuses on financial marketing’s loan generation/growth and portfolio enhancement, to coordinate quality messages aimed at deepening relationships with financial customers and, ultimately, generating attention and income for the organization.
“We sought out a partner who had expertise with credit union marketing and who could transition onto our work easily,” said Tarin Acaron, CAMPUS Marketing Manager. “We found working with Chartwell Agency was seamless, creative and fun!”
Chartwell specializes in financial marketing and has a depth of experience with credit unions, banks, investment firms, insurance providers, and others.