Chartwell created simple, direct messaging for the industries Ingenium serves, and the website redesign helped develop brand association, reputation and credibility. That messaging was then represented with SEO-friendly language and icons throughout the website.
Additionally, Chartwell developed a new brochure and service line slicks to present Ingenium in an approachable manner using a visually appealing and easy-to-understand format for high-visibility events such as the Paris Air Show.
Chartwell created effective messaging around the Ingenium “experience.” This language was paired with simple icons that represent Ingenium’s various capabilities. The design could be easily replicated from the website to associated collateral such as brochures and trade show materials. The iconography is especially helpful in international markets, where technical projects face challenges of language barriers. The graphic nature of their project types (space, air, land and sea) quickly and easily bridge language gaps, demonstrating their breadth and depth.
For more information about this project, visit the case study on the Chartwell Agency website.