MAC Awards, a national awards competition for credit union marketing, recently recognized work created by Chartwell Agency, an award-winning marketing firm based in northern Illinois. The MAC Awards are reviewed and issued by the Marketing Association of Credit Unions (MAC) for the best in marketing from around the country.
Chartwell’s work for Meridian Trust Federal Credit Union, which is largely based in Wyoming, with additional locations in Colorado and Nebraska, received a Gold MAC for its company employee/career video highlighting the Meridian employees and culture.
Additionally, Meridian Trust won a Silver MAC for Chartwell’s work on its “People Matter Most” video campaign which shared real stories that underscore the personal connection Meridian Trust develops with its members. The video series shares the personal side of the brand, tapping into the sense of community and the value of the human relationships that differentiate the credit union experience. In the ads, featured individuals and families reflect how Meridian Trust keeps people at the heart of everything they do, from supporting dreams of saving for a child’s college education to buying a home to traveling the world.
Chartwell coordinated couch-style interviews with real Meridian Trust members, allowing them to share their stories in their own voices, reinforcing an emotional and authentic connection to the brand. The series included one long format, three 30-second, and two 60-second videos.
“Last year, when COVID started taking hold, Meridian Trust ramped up its television advertising with this campaign – with individuals at home – and more eyes on television – we were able to grow significantly more than our competitors,” said Ed Beckmann, Chief Experience Officer at Meridian Trust. “I attribute the majority of our success to those ads and our decision to run them – and continue to run them – for enhanced brand recognition and business growth.”