In 1935, CAMPUS USA became the first credit union on a U.S. college campus. Since then, this not-for-profit organization has grown to serve more than 100,000 members worldwide from 20 locations in Florida.
In an ongoing effort to expand membership, and thus opportunities for members, CAMPUS strives to maintain a dialogue with the communities it serves about the economic and service advantages it offers. Chartwell has partnered with CAMPUS to produce standout creative while conveying the unique benefits of being a member/owner of a credit union, rather than a customer at a conventional bank. These marketing communications are grounded in a solid brand identity previously developed with Chartwell.
As the country began turning the corner on the COVID crisis, CAMPUS looked to Chartwell for forward-looking, inspirational messages, which at the same time, reinforced visibility and generated income.
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Jason Edlen
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Jason Edlen2021-05-12 18:57:152021-06-18 18:19:08Marketing Campaign