Chartwell Agency worked with Alta Vista Credit Union, a state charter credit union with locations in Redlands and Rialto, California, to develop a holiday signature loan campaign to close out its fourth quarter of the year. The campaign, “Make Your Holiday a Little Sweeter,” ran from October through December and included a direct mail postcard to members; a geofenced digital advertising strategy incorporating direct emails to promote the loan and solicit new members and display advertising; and in-location promotional posters and TV monitor displays.
The nostalgic and inviting campaign resulted in a 61 percent year-over-year increase in loans generated during the fourth quarter.
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Jason Edlen
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Jason Edlen2019-04-16 13:45:412019-04-16 13:46:16Integrated Marketing Campaign