education

digital marketing

education digital marketing

The education world thrives on solid communication.

If you want to send a message, you need to send it to the place where your desired audience is getting their information. And when it comes to finding students and communicating with their families, the online world is the place to be. At Chartwell, we have been focused on education marketing for over 20 years. In that time, we have seen the online world change dramatically, and we have kept up with, and led, the trends to serve you well.

At Chartwell Agency, we offer full-service digital capabilities in house which means you benefit from a collaborative and experienced approach. We have experienced strategists and creative thinkers who understand the challenges and opportunities schools face, and we develop tailored solutions, and focus on achieving your goals.

Digital marketing is immediate, personalized, and dynamic. You can send a clear message to a set of prospective students, or a group of potential faculty members, and you can easily relay to your audience, channeling the intricacies of the message to the appropriate places. From search optimization to HubSpot marketing, Chartwell understands how to use modern technology to your advantage. And it is just these key tools that will prove so valuable in expressing your educational narrative to your constituents.

Tactics for Education Digital Marketing

No matter what type of school you are affiliated with, there is one common denominator: All schools need a plentiful number of students. And in this modern era, the best way to attract and communicate with students is online. You need a digital marketing campaign that appeals to a broad base of students, parents, alumni, and faculty, but it also needs the intricacies that allow students to enroll, pay, and take classes online. Education digital marketing for your K-12 public school, private school or university is especially important, as it will attract students to your institution.

At Chartwell, we employ the following tools in your education digital marketing plans:

SEO
Our search engine optimization uses best practices in the industry to target your region and demographic
Social media
We will create content, schedule, monitor, and revise all of your social media accounts to ensure your constituents are receiving your message
Website design
Any good digital marketing campaign has a dynamic website that will attract visitors and garner leads

Pay-Per-Click campaigns
We will use target paid ads on Facebook, Bing, Instagram, Google, and other platforms to get the message out to your desired constituents
Email marketing
We will write, schedule, and send appropriate emails to your desired audience, following up on prospective students who have already reached out