After exploring the idea of “why video” in my first blog in this series, we are now going to dive into the types of videos can make the biggest marketing impact to get your desired results. What makes video such an integral part of a marketing strategy? It is all about the consumer/customer.
The goal with the video medium is to give your current and future customers as much information as possible in as little time as possible and video is by far the best way to do that. You want to reinforce your message with compelling, high-quality, high-frequency, branded compositions in the following three areas.
About Your Business
Let’s start with your company. The main goal is to introduce the overarching idea behind your company. These areas include topics like your origin. How, or why did your company start? A related topic could be a timeline of major steps your company has taken to get where it is now. You can even shoot a video about where you hope to be in the future or what makes your company stand out versus others in your industry. Another very powerful marketing strategy is video testimonials. Shooting and posting customer, sub-contractor, or even employee testimonials will make a huge positive impact with your viewers by adding to your credibility.
About Your Products and Services
The second area, and most obvious, that you should be shooting video for is the products and services you offer and the aspects that make them outperform your competitors. You can give customers a behind the scenes look into what goes into creating your products and services. Anticipation of a new product release is a significant marketing strategy you should take advantage of so consider adding previews for upcoming product releases and services to generate buzz.
The third major area to highlight is the most important, your staff. There is no better way to make a lasting impact on your current and future customers than to introduce them to your staff. Shooting videos about your employees and their areas of expertise is extremely valuable. Imagine your customers reaching out already knowing who they are going to be working with to build that relationship. Take that one step further and shoot video bios about your staff and specifically, what skill sets they bring to your company. This can be valuable as a marketing strategy to help define why your products and services are the best in the industry.
Shooting video about your company, the products, and services that you provide, and your staff will lead to a longer lasting impression, a deeper level of understanding of all that you have to offer, and it will help your potential customers remember you when they are looking for a product or service. If you want to learn more about what video can do for your company, contact Chartwell Agency today.