Public/Media Relations

Client

BioForward Wisconsin

Industry

Health care

Our Expertise:

Strategic Facilitation
Message Development
Public/Media Relations

BioForward Wisconsin serves as the voice of the biohealth industry in Wisconsin. It provides value to its more than 200 diverse member partners representing biotech, biopharma, medical device, diagnostics, digital health, research institutions and service providers. BioForward directly supports members through networking, education, and advocacy; promotes the biohealth cluster in Wisconsin; and connects the movers and shakers in biohealth to advance important work that benefits people all over the world.

BioForward was interested in working with a partner to enhance its visibility on the national stage, positioning the state as a powerhouse of biohealth innovation and collaboration. Additional goals included sharing the attractiveness of the region to attract talent and enhancing awareness of BioForward and its member organizations.

Solution

Meridian Trust wanted to create a video series that communicated an emotional connection with its brand, grounded in a message the underscored a member’s connection to Meridian Trust throughout various stages of life. The series needed to develop the personal side of the brand, tapping into the sense of community and the value of the human relationships that differentiate the credit union experience. The goal was to share the meaningful, personal and family-like relationships formed with members that serve as the hallmark of the Meridian Trust difference.

Chartwell Agency created the What Matters Most concept to focus on the relationships that Meridian Trust develops. Keeping people at the heart of everything they do, Meridian Trust acts as a trusted partner providing its members with the support to realize their dreams like growing the family business, saving for a child’s education, buying a home or traveling the world – all dreams from real members shared in the videos.

Outcome

Within just a few weeks, Chartwell Agency secured articles/interviews within the region for BioForward Wisconsin leadership and its members. Chartwell excels in developing new, untapped relationships for clients, which led to confirmed guest columns and regional/national award/recognition opportunities for members. Momentum will continue to build with BioForward Wisconsin and its member to provide additional and higher-level opportunities.