Marketing Campaign
Racine Unified School District
Website
Client
BioForward Wisconsin
www.bioforward.org
Industry
Healthcare
Economic Development
Our Expertise:
Strategic Facilitation
Message Development
Marketing
Graphic Design
Website Development
Public/Media Relations
BioForward Wisconsin is the collective voice of Wisconsin’s robust and comprehensive biohealth cluster, representing more than 220 member organizations across an integrated network of health solution leaders, including research institutions, biotech and biopharma, digital health, and medical device and diagnostics.
It is an action-oriented association that focuses on initiatives to strengthen the state’s talent pipeline; collaborations to develop supply chain partnerships; educational and networking events to enhance professional development; and legislative advocacy to highlight the economic and social impact of the biohealth industry on the state, nation, and world.
To better tell its story, connect its members, and serve the industry, BioForward Wisconsin required an updated website, with the goal of drawing more visitors to the new site and generating enthusiasm for its members and industry.
Solution
Through talented design work, an expertise in website management, and productive feedback on navigation and flow, Chartwell Agency was able to make BioForward’s website a resource for multiple audiences.
For members, the site is a tool to find the information about events, advocacy efforts, networking resources, or relevant industry news. For potential talent, the site serves as a promotion of Wisconsin’s robust biohealth opportunities and amazing quality of life. For community and state leaders, the site serves as a resource for detailed information around the economic and human impact of the state’s biohealth cluster, recognizing the accomplishments of individual member companies and the industry as a whole.
By thoughtfully presenting and categorizing website content in an intuitive online structure, Chartwell was able to help BioForward effectively share its complex and layered story with multiple audiences.
Outcome
BioForward launched the new website in the summer of 2021 to immediate positive feedback from its board, membership and community leaders. The project became a way for BioForward to demonstrate its commitment to recognizing individual member organizations while supporting the success of the greater biohealth industry throughout Wisconsin.
Chartwell’s expertise in website development, the healthcare industry, as well as talent recruitment and economic development was instrumental in bringing BioForward Wisconsin’s website to a successful completion.
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