Chartwell Agency has worked with numerous public school districts to provide direction and communication strategy around difficult union negotiations or impending teacher strikes. We are called upon to navigate these challenging waters, providing expertise into crafting and driving a narrative, clarifying misinformation, addressing the community’s potential questions and sharing information and the decision-making process with transparency. We believe in a communications strategy that ensures that meets the needs of internal and external audiences while placing working relationships and community well-being as the top priorities.
We understand the complexities of district funding sources, teacher compensation and the dynamic of elected boards and committees. Our communications strategy includes defining audiences and centers of influence, crafting consistent and effective messages and anticipating questions. Preparing potential spokespersons with media and message training allows our clients to confidently and effectively engage their communities and share information throughout the process, even during the most difficult of circumstances.
We also have developed collateral material and infographics to translate and share complex information easily with internal and external constituents