Following the development and launch of a new website, Keith School also partnered with Chartwell Agency to create a proactive and attractive digital marketing campaign. The goals were to enhance the number of inquiries and leads for the admissions pipeline and better target potential families to move them into the prospects funnel by driving them to the school’s new “virtual front door.”
Chartwell developed and implemented a digital campaign strategy that targeted individuals through display advertising and geotargeted prospects at key employers and organizations with appropriate demographics. Chartwell also developed a monthly e-blast issued to 25,000 individuals each month with stories and insight about the school’s unique approach to education and special events such as open houses. The digital campaign repeatedly presented Keith’s brand and key differentiators to targets based on shared digital profiles and behaviors with existing/ideal students/families.