The campaign produced strong results from the start, proving that the advertising messages were connecting with people and reaching the right audiences. After five months, the practice determined the campaign:
- Attracted 96 new patients to the practice, seven of whom required surgery.
- Welcomed back 39 former patients who requested new appointments, six of whom required surgery.
- Generated roughly 22.67 new patient appointments and 2.17 surgeries per month.
Originally planned as a six-month campaign, Rockford Spine Center opted to extend the efforts because of the success and requested to expand the SEM reach beyond the initial catchment area.