Each direct mail piece in the series leveraged common brand and design elements, while aligning with the newly redesigned website for consistency. Attention was paid to font size, imagery placement and color contrast, noting the age and viewing preferences of the targeted audience. Wesley Willows continues to be pleased with the response rates to these direct mail pieces in that they generate, advance and convert leads, as well as bolster the organization’s brand. The project won a Gold ADDY Award for direct mail campaigns.
More Than Mail: Chartwell Agency’s role in this direct mail campaign goes far beyond creating content for and designing the print pieces. Wesley Willows utilizes Chartwell’s strategic planning expertise and includes us as part of the annual calendar planning efforts. We suggest trends and topics and leverage event themes based on queries directed through the website. Chartwell advises Wesley Willows on audiences, event formats and more.